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  • VIDEO
  • Maybelline Lifter Plump & Glow Foundation, Liquid Foundation with 2% Niacinamide + Hyaluronic Acid, Plumping and Brightening Face Makeup, 120, 1 Count

Maybelline Lifter Plump & Glow Foundation, Liquid Foundation with 2% Niacinamide + Hyaluronic Acid, Plumping and Brightening Face Makeup, 120, 1 Count

4.2 out of 5 stars (858)
$13.99 with 18 percent savings
$13.99 per count
Was: $16.96
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Colour Name: 120
Size: 1 count (Pack of 1)
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About this item

  • Maybelline Lifter Foundation: 90% skincare with 2% Niacinamide & Hyaluronic Acid, delivering plump, glowy skin instantly and over time, with clinically tested results
  • Buildable Coverage: Achieve your perfect complexion with buildable, radiant coverage. This foundation allows you to customize your look, from a sheer, natural glow to a more full-coverage finish
  • Diverse Shades: Available in 16 shades designed to complement a wide spectrum of skin tones, from fair to deep— discover your ideal shade and experience a flawless, natural-looking complexion
  • Long-wearing Formula: This formula is designed to stay put for all-day wear. Experience a perfect complexion that requires minimal touch-ups, keeping you looking fresh and confident throughout your busy day
  • Lifter Family: For a flawless, lifted look, pair with: Maybelline Lifter Concealer for bright & hydrated under-eyes, and Lifter Stix to sculpt and define the face
› See more product details
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This item: Maybelline Lifter Plump & Glow Foundation, Liquid Foundation with 2% Niacinamide + Hyaluronic Acid, Plumping and Brightening Face Makeup, 120, 1 Count
$13.99 ($13.99/count)
In Stock
Ships from and sold by Amazon.ca.
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Maybelline New York Multi-Use Concealer and Contour Product, Under Eye Dark Circles Treatment, Corrects Redness and Brightens
$13.99 ($233.17/100 ml)
In Stock
Ships from and sold by Amazon.ca.
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Maybelline Lifter Serum Concealer, Radiant Concealer with Full Coverage, Includes 2% Peptides + Caffeine to Hydrates & Bright
$12.96 ($12.96/count)
In Stock
Ships from and sold by Amazon.ca.
Total price: $00
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Important information

Safety Information

Keep out of reach of children. Read carefully and follow all instructions. No hazards which require special first aid measures.

Directions

Shake well before use. Pump and apply onto clean skin. Blend with brush, fingers or beauty sponge.

Product description

This foundation is more than just makeup—it's skincare, too. Formulated with a 90% skin-caring base, it's infused with potent ingredients like 2% Niacinamide and Hyaluronic Acid. Niacinamide, a powerful antioxidant, helps to refine pores, even skin tone, and reduce the appearance of blemishes. Hyaluronic Acid deeply hydrates and plumps the skin, minimizing the look of fine lines and wrinkles. Experience the benefits of makeup that cares for your skin, providing both instant and long-term results. Our long-wearing formula is designed to stay put for all-day wear for and deliver a perfect complexion that requires minimal touch-ups. Keeping you looking fresh and confident throughout your busy day. The radiant finish enhances your skin's natural luminosity, leaving you with a healthy, vibrant complexion. Layer effortlessly to achieve your desired level of coverage without ever looking cakey or heavy. Find your perfect match from the 16 shades available.

From the manufacturer

Model with foundation bottle
2% Niacinamide and Hyaluronic Acid
Two images, a before and after, of a model trying the foundation for four weeks.
Two bottles of foundation next to the product claims
Three images with each step to apply foundation: Pump foundation, swipe on face, and blend.
Lifter Concealer, Lifter Foundation, and Lifter Stix
Four steps to acheive a full lifted look: Conceal, Foundation, Sculp and Blend

Product information

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Maybelline Lifter Plump & Glow Foundation, Liquid Foundation with 2% Niacinamide + Hyaluronic Acid, Plumping and Brightening Face Makeup, 120, 1 Count

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Product details

  • Product Dimensions ‏ : ‎ 3 x 3 x 11.7 cm; 110 g
  • Date First Available ‏ : ‎ Oct. 30 2025
  • Manufacturer ‏ : ‎ Maybelline New York
  • ASIN ‏ : ‎ B0FYGVTQN2
  • Item model number ‏ : ‎ 0041554101140
  • Country of origin ‏ : ‎ USA
  • Best Sellers Rank: #1,574 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
  • Customer Reviews:
    4.2 out of 5 stars (858)
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Customer reviews

4.2 out of 5 stars
858 global ratings

Customers say

Customers find this skin foundation concealer effective and describe it as a nice product. The foundation provides good coverage with buildable options. Users appreciate the texture, noting it feels very creamy. The product receives positive feedback for its appearance, moisturizing properties, and application. However, customers have mixed opinions about the finish and skin type compatibility.
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41 customers mention effectiveness, 35 positive, 6 negative
Customers find this skin foundation concealer effective and are satisfied with its performance. They describe it as a nice product with great quality, expressing happiness with their purchase and considering it a great find.
It’s nice foundation but I ordered wrong color. It came too white as my skins pale yellowRead more
Seems like a great foundation however I ordered it far to dark so I cant use it and returning it or getting a different shade isn't an optionRead more
Love itRead more
Nice.Read more
17 customers mention coverage, 15 positive, 2 negative
Customers appreciate the foundation concealer's coverage capabilities. They find it provides nice coverage with buildable options that covers well without looking cakey. The product spreads well and offers good light coverage.
Great coverageRead more
...Love Maybelline. Doesn’t feel like you are wearing any. Nice coverage.Read more
Amazing product great match and full coverageRead more
...Pretty good coverage but not as good as the Fit Me.Read more
17 customers mention texture, 13 positive, 4 negative
Customers appreciate the texture of this skin foundation concealer. They describe it as very creamy, soft, and smooth. The product feels light on the skin.
Very creamy keeps my skin hydrated lasts all day considering my skin is extremely sensitive this allowed my skin to breath very happy color 33...Read more
...It does have a little glow to it. It goes on very light, but it does have coverage.Read more
Loving this foundation. Feels lightweight and easy to applyRead more
Shade match was perfect. Very thick consistency tho. But blend nicely. Satin finish at least for my skin.Read more
8 customers mention appearance, 8 positive, 0 negative
Customers appreciate the skin foundation concealer's appearance. They find it looks really nice with a nice finish, and note that it creates a natural look where it appears you don't even wear any foundation.
...Very thick consistency tho. But blend nicely. Satin finish at least for my skin.Read more
...It does provide good coverage and has a nice finish, but it’s just not for me....Read more
...sheen- skins feels and looks great- make-up applies easily and looks beautiful!Read more
WOW It matches my skin and looks really nice!...Read more
8 customers mention moisturizing, 7 positive, 1 negative
Customers find this skin foundation concealer provides good moisturizing benefits. It keeps skin hydrated and is better suited for dry skin. The product allows skin to breathe while creating a dewy finish on the skin.
soft and dewy great for mature skins. better for dry skin not for oily skin types.Read more
Perfect shade match. Very hydratingRead more
I have very dry skin and this foundation is great, doesn't dry out my skinRead more
Very creamy keeps my skin hydrated lasts all day considering my skin is extremely sensitive this allowed my skin to breath very happy color 33...Read more
5 customers mention application, 5 positive, 0 negative
The skin foundation concealer is easy to apply and goes on smoothly. Customers find it covers well and is easy to use.
Loving this foundation. Feels lightweight and easy to applyRead more
I am very happy with this foundation - colour, texture & ease of applying. A reliable company that’s been around for a long time!Read more
Best foundation - love the sheen- skins feels and looks great- make-up applies easily and looks beautiful!Read more
32 customers mention finish, 21 positive, 11 negative
Customers have mixed experiences with the foundation concealer's finish. Some find the color blends well and matches their skin tone fabulously, while others mention it might be a little dark or turn orange-looking after setting. The shade match receives positive feedback, though some note it doesn't provide a glow effect.
Perfect shade match. Very hydratingRead more
Very nice foundation, spreads well. It might be a little dark for me. I will decide after I wear it for a few days all day.Read more
Amazing product great match and full coverageRead more
WOW It matches my skin and looks really nice!...Read more
15 customers mention skin type compatibility, 8 positive, 7 negative
Customers have mixed experiences with this skin foundation concealer's compatibility across different skin types. Some find it great for mature skin and perfect for sensitive skin, while others report it's not suitable for their mature skin or oily skin types. The product works well for semi-oily skin according to some users, though others don't notice any difference in their skin when using it.
Not sure about lifter/plumping but covers blemishes.lolRead more
Not for meRead more
soft and dewy great for mature skins. better for dry skin not for oily skin types.Read more
Not so good for my mature skin, settled in lines and wrinkles even with powder<br />Coverage was lightRead more

Top reviews from Canada

See more reviews

Top reviews from other countries

  • Kindle Customer
    5 out of 5 stars
    Love this Faundation , it is absolutely the very best I ever u
    Reviewed in the United States on October 22, 2026
    Size: 1 count (Pack of 1)Colour Name: 220
    Verified Purchase
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    I am 83 years young and I love this Foundation, it does not emphasize your wrinkles at all and it looks like you don't even wear any Foundation. I will never buy any other Foundations cause this is the very best for older and young People .Thank you Maybelline 👌❤️

    Sending feedback...
    Thanks, we’ll investigate in the next few days.

    We'll check if this review meets our community guidelinesOpens in a new tab. If it doesn't, we'll remove it.

  • candace
    5 out of 5 stars
    Great foundation
    Reviewed in the United States on October 21, 2026
    Size: 1 count (Pack of 1)Colour Name: 220
    Verified Purchase
    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    I have mature skin, I love this product! It's moisturizing and has buildable coverage. I have some texture on my skin and it smooths and covers great.

    The picture I'm posting has no filter, just great lighting. I don't have perfect skin, but this foundation makes me look like it.

    Great foundation
    candace
    5 out of 5 stars
    Great foundation
    Reviewed in the United States on October 21, 2026
    Size: 1 count (Pack of 1)Colour Name: 220
    Verified Purchase

    I have mature skin, I love this product! It's moisturizing and has buildable coverage. I have some texture on my skin and it smooths and covers great.

    The picture I'm posting has no filter, just great lighting. I don't have perfect skin, but this foundation makes me look like it.

    Sending feedback...
    Thanks, we’ll investigate in the next few days.

    We'll check if this review meets our community guidelinesOpens in a new tab. If it doesn't, we'll remove it.

  • Karen
    4 out of 5 stars
    It works well but at 66 I just need more magic
    Reviewed in the United States on July 28, 2026
    Size: 1 count (Pack of 1)Colour Name: 110
    Verified Purchase
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    I’m 66. It doesn’t smooth out my skin that much. But maybe a hair. It last about 9 hours and your skin looks healthy. I was hoping for something that would plump out more wrinkles. But it does the smaller ones.

    Sending feedback...
    Thanks, we’ll investigate in the next few days.

    We'll check if this review meets our community guidelinesOpens in a new tab. If it doesn't, we'll remove it.

  • Meg
    5 out of 5 stars
    great for my maturing skin!
    Reviewed in the United States on July 29, 2026
    Size: 1 count (Pack of 1)Colour Name: 220
    Verified Purchase
    Brief content visible, double tap to read full content.
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    I am in my late 40's and constantly struggle with makeup for my maturing skin. Most makeup either seems too cakey and thick or like a barely tinted lotion. However, I'm really liking this Maybelline Lifter Plump & Glow Foundation. It feels good on my skin, like a serum and doesn't get cakey at all!

    I have medium tan, warm complexion. Shade 220 is perfect for winter. I've been mixing in a little 330 to darken it up for summer.

    Sending feedback...
    Thanks, we’ll investigate in the next few days.

    We'll check if this review meets our community guidelinesOpens in a new tab. If it doesn't, we'll remove it.

  • Gen
    3 out of 5 stars
    Turns you orange as the day goes on
    Reviewed in the United States on July 7, 2026
    Size: 1 count (Pack of 1)Colour Name: 235
    Verified Purchase
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    The color is a little orange-based and as it wears in the day, it gets even more oxidized. I guess you get what you pay for.

    The right side the pump is convenient!

    Sending feedback...
    Thanks, we’ll investigate in the next few days.

    We'll check if this review meets our community guidelinesOpens in a new tab. If it doesn't, we'll remove it.

See more reviews

Product Summary: Maybelline Lifter Plump & Glow Foundation, Liquid Foundation with 2% Niacinamide + Hyaluronic Acid, Plumping and Brightening Face Makeup, 120, 1 Count

From Maybelline

4.2 out of 5 stars, 858 ratings

Customer reviews

100+ bought in past month

Price

One-time purchase: $13.99 ( $13.99 / count) 18% Savings

List Price: $16.96

Subscribe and Save price (No fees, Cancel at any time): $13.29 ( $13.29 / count) 22% Savings

List Price: $16.96

Additional savings available through Subscribe and Save (No fees, Cancel at any time)

Purchasing options

Other sellers

Other sellers

About this Item

  • Maybelline Lifter Foundation: 90% skincare with 2% Niacinamide & Hyaluronic Acid, delivering plump, glowy skin instantly and over time, with clinically tested results
  • Buildable Coverage: Achieve your perfect complexion with buildable, radiant coverage. This foundation allows you to customize your look, from a sheer, natural glow to a more full-coverage finish
  • Diverse Shades: Available in 16 shades designed to complement a wide spectrum of skin tones, from fair to deep— discover your ideal shade and experience a flawless, natural-looking complexion
  • Long-wearing Formula: This formula is designed to stay put for all-day wear. Experience a perfect complexion that requires minimal touch-ups, keeping you looking fresh and confident throughout your busy day
  • Lifter Family: For a flawless, lifted look, pair with: Maybelline Lifter Concealer for bright & hydrated under-eyes, and Lifter Stix to sculpt and define the face

Product description

This foundation is more than just makeup—it's skincare, too. Formulated with a 90% skin-caring base, it's infused with potent ingredients like 2% Niacinamide and Hyaluronic Acid. Niacinamide, a powerful antioxidant, helps to refine pores, even skin tone, and reduce the appearance of blemishes. Hyaluronic Acid deeply hydrates and plumps the skin, minimizing the look of fine lines and wrinkles. Experience the benefits of makeup that cares for your skin, providing both instant and long-term results. Our long-wearing formula is designed to stay put for all-day wear for and deliver a perfect complexion that requires minimal touch-ups. Keeping you looking fresh and confident throughout your busy day. The radiant finish enhances your skin's natural luminosity, leaving you with a healthy, vibrant complexion. Layer effortlessly to achieve your desired level of coverage without ever looking cakey or heavy. Find your perfect match from the 16 shades available.

Options Available

Size

  • 1 count (Pack of 1)

Colour Name

  • 102
  • 110
  • 112
  • 115
  • 118
  • 120
  • 210
  • 220
  • 235
  • 330
  • 340
  • 355
  • 359
  • 368
  • 373
  • 375
Browse all available options

Important Information

Safety Information

Keep out of reach of children. Read carefully and follow all instructions. No hazards which require special first aid measures.

Directions

Shake well before use. Pump and apply onto clean skin. Blend with brush, fingers or beauty sponge.

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