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- Coverage: Plan starts on the date of purchase. Drops, spills and cracked screens due to normal use covered for portable products and power surges covered from day one. Malfunctions covered after the manufacturer's warranty.
- Easy Claims Process: File a claim anytime online or by phone. Most claims approved within minutes. We will send you an e-gift card for the purchase price of your covered product. In some instances, we will replace or repair it.
- Product Eligibility: Plan must be purchased with a product or within 30 days of the product purchase. Pre-existing conditions are not covered.
- Terms & Details: More information about this protection plan is available within the âProduct guides and documentsâ section. Simply click âUser Guideâ for more info. Terms & Conditions will be available in Your Orders on Amazon. Asurion will also email your plan confirmation with Terms & Conditions to the address associated with your Amazon account within 24 hours of purchase.
- No Additional Cost: You pay nothing for repairs â parts, labor, and shipping included.
- Coverage: Plan starts on the date of purchase. Drops, spills and cracked screens due to normal use covered for portable products and power surges covered from day one. Malfunctions covered after the manufacturer's warranty.
- Easy Claims Process: File a claim anytime online or by phone. Most claims approved within minutes. We will send you an e-gift card for the purchase price of your covered product. In some instances, we will replace or repair it.
- Product Eligibility: Plan must be purchased with a product or within 30 days of the product purchase. Pre-existing conditions are not covered.
- Terms & Details: More information about this protection plan is available within the âProduct guides and documentsâ section. Simply click âUser Guideâ for more info. Terms & Conditions will be available in Your Orders on Amazon. Asurion will also email your plan confirmation with Terms & Conditions to the address associated with your Amazon account within 24 hours of purchase.
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- NO HIDDEN FEES. CANCEL ANYTIME: Up to $5,000 in total claims per 12-month period. Your plan renews monthly until canceled (coupons applied at checkout donât renew monthly).
Add to your order
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Coverage for accidental damage including drops, spills, and broken parts, as well as breakdowns (plans vary) -
24/7 support when you need it -
Quick, easy, and frustration-free claims
Product Protection by Asurion, LLC
- No Additional Cost: You pay nothing for repairs â parts, labor, and shipping included.
- Coverage: Plan starts on the date of purchase. Drops, spills and cracked screens due to normal use covered for portable products and power surges covered from day one. Malfunctions covered after the manufacturer's warranty.
- Easy Claims Process: File a claim anytime online or by phone. Most claims approved within minutes. We will send you an e-gift card for the purchase price of your covered product. In some instances, we will replace or repair it.
- Product Eligibility: Plan must be purchased with a product or within 30 days of the product purchase. Pre-existing conditions are not covered.
- Terms & Details: More information about this protection plan is available within the âProduct guides and documentsâ section. Simply click âUser Guideâ for more info. Terms & Conditions will be available in Your Orders on Amazon. Asurion will also email your plan confirmation with Terms & Conditions to the address associated with your Amazon account within 24 hours of purchase.
Product Protection by Asurion, LLC
- No Additional Cost: You pay nothing for repairs â parts, labor, and shipping included.
- Coverage: Plan starts on the date of purchase. Drops, spills and cracked screens due to normal use covered for portable products and power surges covered from day one. Malfunctions covered after the manufacturer's warranty.
- Easy Claims Process: File a claim anytime online or by phone. Most claims approved within minutes. We will send you an e-gift card for the purchase price of your covered product. In some instances, we will replace or repair it.
- Product Eligibility: Plan must be purchased with a product or within 30 days of the product purchase. Pre-existing conditions are not covered.
- Terms & Details: More information about this protection plan is available within the âProduct guides and documentsâ section. Simply click âUser Guideâ for more info. Terms & Conditions will be available in Your Orders on Amazon. Asurion will also email your plan confirmation with Terms & Conditions to the address associated with your Amazon account within 24 hours of purchase.
Product Protection by Asurion, LLC
- BEST VALUE: Protect all your eligible Amazon purchases including: tech, tools, appliances, furniture and more. All for one low monthly price.
- PAST AND FUTURE PROTECTION: Covers malfunctions and failures, plus drops or spills for eligible portable items. Protection begins immediately for eligible purchases from the past 90 days, plus all eligible future purchases (products used commercially are excluded).
- TRUSTED CYBERSECURITY: Digital security with scam detection for emails and texts.
- EASY CLAIMS: File in minutes at www.asurion.com/amazon for fast repair or reimbursement - up to the purchase price.
- NO HIDDEN FEES. CANCEL ANYTIME: Up to $5,000 in total claims per 12-month period. Your plan renews monthly until canceled (coupons applied at checkout donât renew monthly).
Product Protection by Asurion, LLC
- No Additional Cost: You pay nothing for repairs â parts, labor, and shipping included.
- Coverage: Plan starts on the date of purchase. Drops, spills and cracked screens due to normal use covered for portable products and power surges covered from day one. Malfunctions covered after the manufacturer's warranty.
- Easy Claims Process: File a claim anytime online or by phone. Most claims approved within minutes. We will send you an e-gift card for the purchase price of your covered product. In some instances, we will replace or repair it.
- Product Eligibility: Plan must be purchased with a product or within 30 days of the product purchase. Pre-existing conditions are not covered.
- Terms & Details: More information about this protection plan is available within the âProduct guides and documentsâ section. Simply click âUser Guideâ for more info. Terms & Conditions will be available in Your Orders on Amazon. Asurion will also email your plan confirmation with Terms & Conditions to the address associated with your Amazon account within 24 hours of purchase.
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$99.95$99.95
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FREE delivery Monday, October 19
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Ninja Belgian Waffle Maker Pro, 5 Shade Settings, Black/Silver, BW1001
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Return this item for free
We offer easy, convenient returns with at least one free return option: no shipping charges. All returns must comply with our returns policy.
Learn more about free returns.- Go to your orders and start the return
- Select your preferred free shipping option
- Drop off and leave!
Purchase options and add-ons
| Special Feature | Wipe Clean Exterior |
| Color | Black & Silver |
| Material | Aluminum |
| Brand | Ninja |
| Product Dimensions | 7.72"D x 6.57"W x 11.9"H |
| Wattage | 1000 watts |
| Included Components | Ninja Waffle Maker, Precision Pour Cup, Recipe Booklet |
| Style | Modern |
| Voltage | 120 volts |
| Number of settings | 5 |
About this item
- UNIQUE VERTICAL DESIGN: Engineered to heat evenly and give you consistent results.
- 5 SHADE SETTINGS: From soft and fluffy to deliciously crispy, get exactly the texture you want.
- 1-INCH BELGIAN WAFFLES: Roomy, nonstick interior makes for thick, fluffy waffles.
- EXCLUSIVE SPECIALTY SETTING: Allows for high-sugar batters like brownie and cake mix
- PRECISION-POUR CUP: Included cup makes it easy to measure and pour batter
- AUDIBLE & VISUAL ALERTS: The waffle maker will beep when your waffle is doneâno guesswork required.
- WHAT'S INCLUDED: 1000-Watt Waffle Maker, Precision-Pour Cup, & Chef-Curated Recipe Guide.
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Product information
| Brand Name | Ninja |
|---|---|
| Included Components | Ninja Waffle Maker, Precision Pour Cup, Recipe Booklet |
| Number of Items | 1 |
| Warranty Description | 1 Year Limited Warranty |
| Global Trade Identification Number | 10622356587553 |
| UPC | 622356587556 |
| Manufacturer | Ninja |
| Item Type Name | NeverStick PRO Belgian Waffle Maker, Vertical Design, 5 Shade Settings, with Precision Pour Cup & Chef-curated Recipe Guide, Black & Silver |
| Part Number | BW1001 |
| Model Number | BW1001 |
| Best Sellers Rank |
|
| ASIN | B0B358VDZJ |
| Customer Reviews |
4.6 out of 5 stars |
Feedback
| Other Special Features of the Product | Wipe Clean Exterior |
|---|---|
| Wattage | 1000 watts |
| Voltage | 120 volts |
| Number of settings | 5 |
| Item Dimensions D x W x H | 7.72"D x 6.57"W x 11.9"H |
|---|
| Color | Black & Silver |
|---|---|
| Product Style | Modern |
| Warranty Type | limited warranty |
|---|
| Material | Aluminum |
|---|---|
| Material Type Free | PFAS Free, PFOA Free |
Product Description
Meet the Ninja NeverStick PRO Belgian Waffle Maker. No mess, every time. Waffles won't stick and cleanup is a breeze. Unique vertical design offers edge-to-edge heat that consistently creates fluffy waffles with a crisp finish. Choose from 5 different shade settingsâplus an exclusive specialty settingâto get exactly the texture you want.
Top Brand: Ninja
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we donât use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Generated from the text of customer reviewsSelect to learn more
Reviews with images
Vertical > Horizontal
Top reviews from the United States
- 5 out of 5 stars
Excellent quality product
Reviewed in the United States on October 5, 2026First time taking the time to leave a review. I had to do it. This waffle maker is a game changer. My kids love it. It's so simple to use. Cleaning is a breeze, makes breakfast time so much enjoyable. Waffles at any time of the day. It takes barely any room on the counter. We are super happy and pleased with our purchase.
3 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try againWe'll check if this review meets our community guidelinesOpens in a new tab. If it doesn't, we'll remove it.
CancelReport - 5 out of 5 stars
The ultimate unique Belgium waffle iron/ with Ninja Quality
Reviewed in the United States on August 28, 2026First off, was impressed on how quickly this heated up for waffle mix to be poured. Lets you now with a beep. This thing heated up fast and was ready just as quickly heating up for next batch waffles . I see now why it has a five star rating. Excellent reviews across the board. I started using #3 setting as many had mentioned , EXCELLENT! Perfectly golden waffles and not just once but twice same perfect waffles. Nice one inch thick golden Belgium waffles. COMPLETELY IMPRESSED WITH THIS WAFFLE IRON. I had recently purchased another brand and was never happy with it, very inconsistent so started my search for another i hoped would be far superior. I found it.
Living alone I just wanted my regular Sunday Belgium brunch. I used Krusteaz Light and Crispy Belgium mix, For one person I just followed the directions for 2-3 waffles. Easy mix and worked perfect in the Ninja Just follow mix application and use the scoop provided to line on rim and you can't go wrong. Close up the iron, turn to #3 or what level you like and wait for the timer to beep and turn green - then lower the waffle gate as I call it and there you'll have a perfect waffle every time,. 4 squares of goodness and just waiting for any topping you love. Serious waffle iron for serious Belgium waffle lovers. So, whip up your eggs and sausage , start the waffle iron and have a Sunday Brunch just like a upscale restaurant. Seriously a 10star excellent easy waffle iron. Don't bother with a cheaper one, save up and grab the best. You'll be very glad you did, Comes with 1 year warranty and you can add a warranty with Asurian to protect the maker for years to come. I have a feeling it the extra warranty protection may not be used.
You can read these reviews and feel confident they found the best unique waffle iron. Like them, I am sold completely! Love my Belgium Sunday waffle brunch even more now........Trust us, you'll love it also.
Join us , you'll also leave an outstanding review. Crab one and see what we're all impressed with.
16 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try againWe'll check if this review meets our community guidelinesOpens in a new tab. If it doesn't, we'll remove it.
CancelReport - 5 out of 5 stars
Fantastic Waffle Maker
Reviewed in the United States on June 28, 2026This is Awesome! So easy to use. No problems using it. I suggest you "season" it before use and use silicone tongs for removal. It cleans up easily and no leaks at all. It is heavy duty and heats up really fast and cooks fast too. I bought mine on sale so i think it was a good buy. It stores good, it stands up and doesnât take up much room on the counter or in a cabinet. I'm happy I got a good one. See my pictures for references. Now off to play and try new flavors! I highly recommend!







This is Awesome! So easy to use. No problems using it. I suggest you "season" it before use and use silicone tongs for removal. It cleans up easily and no leaks at all. It is heavy duty and heats up really fast and cooks fast too. I bought mine on sale so i think it was a good buy. It stores good, it stands up and doesnât take up much room on the counter or in a cabinet. I'm happy I got a good one. See my pictures for references. Now off to play and try new flavors! I highly recommend!
43 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try againWe'll check if this review meets our community guidelinesOpens in a new tab. If it doesn't, we'll remove it.
CancelReport - 5 out of 5 stars
Space saving waffle maker! Love ninja products!
Reviewed in the United States on June 14, 2026Iâve been very happy with this waffle maker so far. The vertical design is surprisingly easy to use and takes up less counter space than a traditional waffle maker. The included measuring cup helps prevent overfilling, and the waffles cook evenly with a nice crisp exterior.
The only minor issue Iâve run into is that thicker batters donât always spread completely into the bottom corners, which can leave the edges slightly uneven. This hasnât affected the taste or overall quality of the waffles, and using a slightly thinner batter helps solve the problem.
Overall, itâs easy to use, easy to clean, and consistently makes great waffles. I would definitely recommend it to anyone looking for a compact and reliable waffle maker.
15 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try againWe'll check if this review meets our community guidelinesOpens in a new tab. If it doesn't, we'll remove it.
CancelReport - 5 out of 5 stars
This waffle maker was a highlight of our vacation!
Reviewed in the United States on July 27, 2026I bought this on a whim to take on a vacation stay at a beach house. I used a boxed pancake mix, which had directions for waffles, too, and they turned out fantastic. It worked so well, my sons are still talking about the great waffles. It was very easy to use and the waffles turned out perfect every time. It was nice to have control over the doneness with the temperature setting, which was very accurate. The waffle maker was light enough to make transporting it very easy, but large enough so that one waffle was the perfect meal size. I am looking forward to trying the recommended recipes Ninja provided.
6 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try againWe'll check if this review meets our community guidelinesOpens in a new tab. If it doesn't, we'll remove it.
CancelReport - 4 out of 5 stars
Works great, but thereâs a safety flaw
Reviewed in the United States on July 3, 2026I love the quality of this waffle maker and the compact size. It cooked my waffles evenly and makes things simple with the built in alarms and light. I love the different settings. Itâs worth the extra $20 compared to a traditional waffle maker due to the ease and size alone. I have it 4 stars because the outer edge of the spout is exposed, and naturally, I went there to shut it. This resulted in burning multiple fingers. While thereâs a tab on the side, I have to consciously tell myself to shut it from there. I wish theyâd use some type of silicone covering to prevent that injury.
35 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try againWe'll check if this review meets our community guidelinesOpens in a new tab. If it doesn't, we'll remove it.
CancelReport - 5 out of 5 stars
Easy to use and clean.
Reviewed in the United States on October 2, 2026Love the verticle design. To be honest I unpacked this, opened the iron and couldn't figure out how the waffle mix would stay in. I then realized you leave it closed and pour in the batter from the top. Have made several batches and love the results. I did get a chuckle from the waffle recipe book. This is sold as a Belgian waffle maker however the recipe book does not include a traditional Belgian waffle recipe. (Belgian waffles traditionally use yeast not baking powder.) Happy with the waffle iron! Bravo Ninja!
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CancelReport - 5 out of 5 stars
great product
Reviewed in the United States on October 5, 2026We never really made waffles before because we never had a good waffle-maker that would be comfortable to use. This one does the job! The waffles come out evenly cooked, do not stick, do not burn, it heats up fast and easy to store. Now we make waffles every couple of days.
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Top reviews from other countries
Lo comprÃĐ por el control vÃa wifi y no me fue posible vincularlo a la aplicaciÃģn, deberÃan mejorar ese aspecto, ademÃĄs venÃa una pieza daÃąada5 out of 5 starsPrÃĄctica y fÃĄcil de usar
Reviewed in Mexico on June 8, 2024Muy prÃĄctica y fÃĄcil de usar, los waffles quedan muy bien
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Sandi S5 out of 5 starsLove making waffles now!
Reviewed in Canada on June 28, 2025One of the things I hated the most about making waffles was how it would always pour out of the side of the waffle iron. I make waffles regularly now this waffle maker is absolutely fantastic. It takes a little bit to learn the consistency that you have to put in it and exactly how much but once you learn that it is absolutely fantastic and I really recommend this product.
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Phoenix5 out of 5 starsPerfect waffle maker
Reviewed in Canada on November 22, 2024Perfect waffle maker, great build, great quality, it heats up very quickly, waffles don't stick, it comes with a convenient little container to pour the batter in. The built in settings make is very user friendly and easy. A must have for easy, delicious breakfasts.
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Yordany5 out of 5 starsBuena compra
Reviewed in Mexico on January 4, 2026BuenÃsima calidad, como todo lo de Ninja. I mejor para hacer waffles.
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Francisco de Jesus Duran Gonzalez5 out of 5 starsExcelente
Reviewed in Mexico on March 19, 2024Funciona excelente siempre y cuando la mezcla tenga una textura que no sea muy lÃquida, todo queda excelente

Funciona excelente siempre y cuando la mezcla tenga una textura que no sea muy lÃquida, todo queda excelente
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Product summary presents key product information
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Product Summary: Ninja Belgian Waffle Maker Pro, 5 Shade Settings, Black/Silver, BW1001 | Vertical design, NeverStick coating, Precision-pour cup, Recipe guide, Dishwasher-safe parts
From Ninja
About this Item
- UNIQUE VERTICAL DESIGN: Engineered to heat evenly and give you consistent results.
- 5 SHADE SETTINGS: From soft and fluffy to deliciously crispy, get exactly the texture you want.
- 1-INCH BELGIAN WAFFLES: Roomy, nonstick interior makes for thick, fluffy waffles.
- EXCLUSIVE SPECIALTY SETTING: Allows for high-sugar batters like brownie and cake mix
- PRECISION-POUR CUP: Included cup makes it easy to measure and pour batter
- AUDIBLE & VISUAL ALERTS: The waffle maker will beep when your waffle is doneâno guesswork required.
- WHAT'S INCLUDED: 1000-Watt Waffle Maker, Precision-Pour Cup, & Chef-Curated Recipe Guide.
Product Description
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