Esse (cigarette)

Esse

An old Russian pack of Esse cigarettes, with a Russian text warning at the bottom of the pack.
Product type	Cigarette
Produced by	Korea Tomorrow & Global Corporation
Country	South Korea
Introduced	1996 (1996)
Markets	See Markets
Carcinogenicity: IARC group 1

Esse is a brand of cigarettes, currently owned and manufactured by the Korea Tobacco & Ginseng Corporation. The brand is specifically targeted towards women.

History

Esse was introduced in 1996 by the Korea Tomorrow & Global Corporation and expanded internationally outside of South Korea, including in Russia and Eastern Europe, where the brand was introduced in 2003. The Esse brand is available in Asia and some countries in Europe.

ESSE in Indonesia tracks its growth from a niche South Korean import into a market leader that revolutionized the country’s tobacco industry with superslim capsule and kretek cigarettes. Manufactured by South Korea's KT&G (Korea Tomorrow & Global Corporation), ESSE successfully bridged the gap between traditional Indonesian tastes and modern, global cigarette trends.

Markets

ESSE is the world's leading super-slim cigarette brand, has expanded to approximately 90 global markets, including strong consumer bases across Southeast Asia (such as Indonesia), the Middle East, Russia, Central Asia, Latin America, and recent expansions into Europe and duty-free locations in Japan.