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Semrush

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Semrush Holdings, Inc.
TypeSubsidiary[1][2]
IndustryDigital marketing software
Founded2008; 18 years ago (2008)
FoundersOleg Shchegolev
Dmitri Melnikov
Headquarters
Boston, Massachusetts[3]
,
United States
Key people
  • Oleg Shchegolev (CTO)
  • Andrew Warden (CMO)
  • Brian Mulroy (CFO)
RevenueUS$443.6 million (2025)[4]
Number of employees
~1,600 (2024)[5]
ParentAdobe Inc. (2026–present)[6]
Websitewww.semrush.com Edit this on Wikidata

Semrush Holdings, Inc. is an American software company and wholly owned subsidiary of Adobe Inc.[7][8] The company's platform provides tools for search engine optimization (SEO), AI search visibility, competitor analysis, content marketing, paid advertising, local SEO, website auditing, reporting, and third-party integrations.[9][10]

It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.[11][12]

As of 2025, the company has over 1000 employees and offices in Barcelona, Belgrade, Berlin, Yerevan, Limassol, Prague, Warsaw, Amsterdam, Boston, and Dallas.[13][14] It went public in March 2021 and formerly traded on the NYSE under the ticker NYSE: SEMR until Adobe completed its acquisition in April 2026.[15][16]

History

[edit]

Semrush was initially released as Seodigger before becoming a Firefox extension. It was later renamed SeoQuake Company in 2007,[17] before adopting the name Semrush (SEM being an acronym for search engine marketing).

In April 2018, the company raised $40 million in a financing round co-led by venture capital firms Greycroft, E.ventures, and Siguler Guff, to support expansion across research platforms, including those associated with Amazon, Microsoft, and Baidu.[18][19]

In December 2020, the company updated its visual identity and standardized its name from "SEMrush" to "Semrush".[20]

Semrush completed an initial public offering in March 2021 and began trading on the New York Stock Exchange under the ticker symbol NYSE: SEMR.[21] The company's S-1 filing reported $213 million in revenue and more than 82,000 customers.[22]

The company’s founders are Russian and relocated to the United States in 2017. Following Russia's invasion of Ukraine in 2022, Semrush ceased operations in Russia and offered relocation support to affected staff.[23] In 2024, Semrush acquired the assets of Datos[24] and later acquired Ryte, a German SaaS company.[25]

In March 2025, Bill R. Wagner became CEO, succeeding co-founder Oleg Shchegolev, who transitioned to Chief Technology Officer.[26] In November 2025, Adobe Inc. announced an agreement to acquire Semrush for $1.9 billion.[27] In February 2026, shareholders approved the proposed transaction at a virtual special meeting.[28] Adobe completed the acquisition on April 28, 2026.[29]

Acquisitions

[edit]

Acquisitions made by Semrush include:

  • 2022 – Backlinko[30]
  • 2022 – Kompyte, an intelligence and sales platform[31]
  • 2023 – Traffic Think Tank, a SEO community[32]
  • 2024 – Third Door Media, the publisher of Search Engine Land[33]
  • 2024 – Brand24, a brand monitoring platform[34]
  • 2024 – Ryte, for SEO and user experience[35]
  • 2024 – Datos, for data analytics[36]
  • 2024 – Exploding Topics, a data-driven trend discovery platform[37]

Products

[edit]

The platform provides tools for search engine optimization (SEO), AI search visibility, competitive analysis, content marketing, performance-based advertising, local SEO, website auditing, reporting, and system integration.[38][39] The platform also includes AI search visibility tools that monitor how brands appear in AI-generated responses on large language model (LLM) platforms such as ChatGPT or Google Gemini.[40][41]

The keyword research tool provides various data points on each keyword.[42] The platform also collects information about online keywords gathered from Google and Bing search engines.[43][44]

Name Type
SemrushDigital marketing software platform
Semrush OneSEO and AI search visibility platform
Semrush for EnterpriseEnterprise marketing software suite that includes Enterprise SEO, Enterprise AIO (AI Optimization), and Enterprise SI (Site Intelligence)
Enterprise SEOEnterprise SEO platform
Enterprise AIOAI search optimization platform
Enterprise SIWebsite intelligence platform

References

[edit]
  1. ↑ Montti, Roger (November 20, 2025). "SEO Community Reacts To Adobe's Semrush Acquisition". Search Engine Journal. Retrieved July 14, 2026.
  2. ↑ "Adobe Completes Semrush Acquisition, Strengthening CX Enterprise with Enhanced Brand Visibility Capabilities" (Press release). Adobe. April 28, 2026. Retrieved July 14, 2026.
  3. ↑ "Semrush Inc". Bloomberg. Retrieved 12 July 2021.
  4. ↑ "Semrush Announces Fourth Quarter and Full Year 2025 Financial Results" (Press release). Semrush. March 2, 2026. Retrieved July 14, 2026.
  5. ↑ "Semrush Analyst Day 2024". Semrush Investor Relations.
  6. ↑ Iyer, Ram (November 19, 2025). "Adobe to buy Semrush for $1.9 billion". TechCrunch. Retrieved July 14, 2026.
  7. ↑ "Adobe to acquire Semrush in $1.9bn deal". Financier Worldwide. February 2026. Retrieved July 14, 2026.
  8. ↑ "Adobe Completes Semrush Acquisition, Strengthening CX Enterprise with Enhanced Brand Visibility Capabilities" (Press release). Adobe. April 28, 2026. Retrieved July 14, 2026.
  9. ↑ Singh, Shubham (May 11, 2026). "Semrush One Review 2026 [AI Visibility Tool]: Worth It?". DemandSage. Retrieved July 14, 2026.
  10. ↑ Udinmwen, Efosa (2025-10-29). "Semrush has a new tool to help marketers win in the AI age – make sure your business doesn't get hidden". TechRadar Pro. Future plc. Retrieved 2026-07-15.
  11. ↑ Shulman, Robyn D. (7 April 2017). "Oleg Shchegolev & Dmitri Melnikov: How These Two Self-Proclaimed Enthusiastic Nerds Built A Global SEO Company". Huffington Post. Retrieved 9 July 2021.
  12. ↑ Marvin, Rob (August 31, 2019). "Semrush Review". PCMag.
  13. ↑ "Semrush Headquarters & Office Locations". Clay.
  14. ↑ "Semrush". U.S. Securities and Exchange Commission. March 1, 2021. Retrieved February 8, 2022.
  15. ↑ "Adobe (ADBE) Finalizes Acquisition of Semrush Holdings to Power Agentic AI Brand Visibility". Yahoo Finance. 2026-05-05. Retrieved 2026-07-14.
  16. ↑ "Document". www.sec.gov. Retrieved 2022-11-02.
  17. ↑ "SeoQuake Presents New SEO Product for Analyzing Web Sites' Search Engines Traffic". PR Web. 4 June 2007. Archived from the original on December 6, 2009. Retrieved 9 July 2021.
  18. ↑ Mullin, Benjamin (April 24, 2018). "Search Marketing Firm SEMrush Raises $40 Million to Fund Expansion". The Wall Street Journal.
  19. ↑ Shapland, Mark (25 April 2018). "Tech Tracker round-up". Evening Standard.
  20. ↑ "Semrush Unveils New Logo and Refreshed Visual Identity". Semrush. 11 December 2020. Retrieved 15 October 2025.
  21. ↑ Hill, Chris (2022-01-27). "SEMrush: What to Know About This Overlooked IPO Stock". The Motley Fool. Retrieved 2022-06-16.
  22. ↑ Hogan, Bruce (21 May 2021). "Semrush IPO: S-1 Data, Product Overview & Competitive Landscape". SoftwarePundit. Archived from the original on 11 December 2023. Retrieved 9 July 2021.
  23. ↑ Warden, Andrew. "A message from Semrush's CMO to our community — Standing with Ukraine". LinkedIn.
  24. ↑ "Semrush (SEMR) Boosts Digital Marketing With Datos Integration". Nasdaq. March 2024. Retrieved July 8, 2025.
  25. ↑ "Semrush acquires German SaaS company Ryte". Tech.eu. July 15, 2024. Retrieved July 8, 2025.
  26. ↑ "Semrush says director William Wagner to become CEO, Oleg Shchegolev to be CTO". Business Insider.
  27. ↑ Roth, Emma (November 19, 2025). "Adobe to acquire digital marketing platform Semrush for $1.9 billion". The Verge.
  28. ↑ "SEMrush Stockholders Approve Adobe Acquisition Deal at Special Meeting, Back Merger Pay Plan". MarketBeat. 2026-02-06. Retrieved 2026-03-04.
  29. ↑ Chowdhry, Amit (April 28, 2026). "Adobe Completes Acquisition Of Semrush, Expanding Brand Visibility And AI Search Capabilities". Pulse 2.0. Retrieved July 14, 2026.
  30. ↑ Nguyen, George (20 January 2022). "Semrush acquires SEO training website Backlinko". Search Engine Land. Retrieved January 20, 2022.
  31. ↑ Nguyen, George (March 2, 2022). "Semrush buys Kompyte so it can upsell competitive intelligence tools". Search Engine Land.
  32. ↑ Southern, Matt G. (16 March 2023). "After Semrush Acquired Traffic Think Tank, What's Next? Insights From Co-founder Matthew Howells-Barby". Search Engine Journal.
  33. ↑ Goodwin, Danny (16 October 2024). "Semrush acquires Search Engine Land". Search Engine Land.
  34. ↑ "Semrush completed the acquisition of a 57.6% stake in Brand24". Merger Links.
  35. ↑ "Semrush acquires German SaaS company Ryte". TechEU.
  36. ↑ "Semrush (SEMR) Boosts Digital Marketing With Datos Integration". Nasdaq.
  37. ↑ "ICYMI: Semrush has acquired Exploding Topics!". Brian Dean.
  38. ↑ Gromović, Filip (January 7, 2026). "The Ultimate Semrush One Review for 2026". Cybernews. Retrieved July 14, 2026.
  39. ↑ "Adobe Completes Semrush Acquisition, Strengthening CX Enterprise with Enhanced Brand Visibility Capabilities". Publicnow. April 28, 2026. Retrieved July 14, 2026.
  40. ↑ Kossi (June 6, 2026). "Semrush One: 7 SEO Platforms That Help You Show Up in ChatGPT, Gemini, and Google AI". Hardware Secrets. Retrieved July 14, 2026.
  41. ↑ Loktionova, Margarita (January 13, 2026). "The 7 Best AI Visibility Tools to Win in AI Search (2026)". Semrush Blog. Retrieved July 14, 2026.
  42. ↑ Jones, Kristopher (2013). Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing. Hoboken, New Jersey: Wiley. p. 21. ISBN 978-1118551745.
  43. ↑ Shenoy, Aravind; Prabhu, Anirudh (2013). Teach Yourself VISUALLY Search Engine Optimization. New York City: Apress. p. 68. ISBN 978-1118470664.
  44. ↑ Elmansy, Rafiq (2013). Introducing SEO: Your quick-start guide to effective SEO practices. Hoboken, New Jersey: Wiley. p. 68. ISBN 978-1484218532.
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