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Trovo Live

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Trovo
Type of businessSubsidiary
Type of site
Video game live streaming
ParentTencent
URLtrovo.live
RegistrationOptional

Trovo (formerly Madcat) was a video game live streaming service owned by Tencent. The platform began testing in the United States in early 2020 under the name Madcat and launched as Trovo in July 2020.[1][2] Similarly to Twitch, Trovo featured tiered paid subscription options for each channel which gave subscribers customizable rewards.[3][4] Additionally, it offered the Ace subscription, a site-wide package that included extra emojis and other advanced features. At launch Tencent backed the service with a reported US$30 million creator partnership programme.[5][6] In March 2026 Tencent announced that Trovo would cease all live streaming operations on 30 June 2026.[7]

References

[edit]
  1. ↑ Huang, Zheping; Savov, Vlad (26 June 2020). "Tencent's Twitch Streaming Rival Is Hiding in Plain Sight". Bloomberg News. Retrieved 14 July 2021.
  2. ↑ "Tencent's Twitch streaming rival is hiding in plain sight". South China Morning Post. 26 June 2020. Retrieved 11 June 2026.
  3. ↑ Álvaro, Guiñón (4 July 2020). "Brime y Trovo buscarán reavivar 'la guerra del streaming'" [Brime and Trovo seek to reignite 'the war of streaming'] (in Spanish). Archived from the original on 17 August 2020. Retrieved 14 July 2021.
  4. ↑ "外媒：腾讯在美国测试游戏直播服务 挑战亚马逊Twitch" [Foreign media: Tencent tests live gaming service in the US to challenge Amazon's Twitch]. tech.sina.com.cn (in Chinese). 26 June 2020. Retrieved 14 July 2021.
  5. ↑ "Tencent's Trovo Offers Creators $30 Million to Rival Twitch". PingWest. 2020. Retrieved 11 June 2026.
  6. ↑ Wilson, Matthew (2020). "Tencent preparing to launch streaming service partner program to compete with Twitch". KitGuru. Retrieved 11 June 2026.
  7. ↑ Murko, Dmytro (26 March 2026). "Trovo streaming platform to shut down on June 30, 2026". "CSStreamers". Retrieved 11 June 2026.
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