BE:FIRST Message for GRIT by JUNON

From YouTube Shorts

JUNON:
There was an opportunity where SKY-HI and the artists came up with taglines that represent the artists themselves, and BE:FIRST was given the phrase “Heros in Timbs.” Since that line also appears in the lyrics, everyone’s wearing Timberlands this time, and the outfits are based on that concept too.

I believe this song will become one of our new tracks that reflect an era we really value. As we head into our world tour, I think music that’s rooted in a certain era is something overseas listeners can connect with more easily, so I hope this song can thrive in that way too.