Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.
It’s important that the advertising experience across Google products is useful, informative, and safe for all our users. To support this, we use age assurance technology to help identify a user’s likely age. This ensures adults can access the services they need while younger users receive appropriate protections.
When estimating a user’s age, Google implements controls designed to prevent ads in certain categories from being shown. These categories include:
- Adult content and pornography
- Alcohol
- Gambling
Google may adjust the types of ad content and formats that are restricted under this policy as appropriate or required.
What does this mean as an advertiser?
We expect all our advertisers to follow local legal requirements when using our products, including any regulations on advertising to kids, as well as all Google Ads policies.
This policy may restrict serving of your ads to a small number of users, particularly if you advertise sensitive or adult content products and services.
