Google Ads has a three-layer design. Understanding these layers can help you organize your ads, keywords, and ad groups into effective campaigns that target the right audience.
How Google Ads is organized
Google Ads has three layers:
- Your account is associated with a unique email address, password, and billing information.
- Your campaigns have their own budget and settings that determine where your ads appear.
- Your ad groups contain a set of similar ads and keywords.
Tips for structuring your ad groups
Let your website be your guide
Structure your ad groups based on the structure of your website. Make sure the text of your ads and your landing page is highly relevant to the keywords in each ad group.
Pick a theme
Organize your ad groups by common theme, product, or goal, and create smaller lists (20 to 30 terms long) of tightly themed keywords. Be specific with your keywords to help your ads be more relevant.
Create more ads per ad group
We recommend having at least 3 ads per ad group. This variety helps you learn what type of ads and messages are effective for your audience.
