About creative image enhancements

Label assets that are AI edited or created

AI regulations in the European Union, India, and New York require that ads with certain AI-generated or edited assets include disclosures and/or labels that inform consumers that the ads were made with AI.

Add labels directly to your creatives or use the AI label setting, which will launch gradually throughout July in Google Ads, Display & Video 360, Campaign Manager 360, Merchant Center, and Ads Editor to add AI labels to your creatives. Learn more about how to Use AI content label settings to label your ads.

Notes

These labels will not be in violation of Google policies prohibiting text overlays and watermarks.
Use of the AI label setting in Google’s advertising products doesn't guarantee your compliance with specific regulations. Seek legal guidance and take measures as needed to ensure your ads and assets follow all local legal obligations and policies

Image enhancements use Google AI to intelligently create additional versions of your images, for example by adding text-overlays, adjusting aspect ratios, and animating images. This helps your ads to perform better and more effectively.

This article explains the various creative image enhancement features that are available for you to use in your campaigns, how they work, and the benefits of using them.

Benefits

Save time and resources: Let Google AI instantly create new high-quality creative assets, edit and enhance assets you already have, and generate high-performing images for you.
Maximizes ad reach and performance: Image enhancements fit more styles that help increase ad reach across image formats.

How image enhancements work

Prerequisites

Your assets must meet the following requirements for the image enhancements feature to work properly:

High-quality and sharp image assets with no exposure or cropping issues
Minimum of one headline

Note: Your images won’t always be enhanced, and new assets will only show on this ad group's selected channels. Make sure that your assets align with the editorial advertising policies.

Availability and control

Campaign type	Adaptive layouts	Animated images	Control setting
App Campaigns
Demand Gen Campaigns			(Ad level)

Adaptive layouts

This image enhancement feature uses Google AI to add text overlay to images to help increase performance in your brand’s style.

Note: Your images won’t always be enhanced. Make sure that your assets align with the editorial advertising policies and meet the image enhancements prerequisites.

Animated images

This image enhancement feature uses Google AI to add motion effects and animate your images in your brand’s style in order to share more information and engage more audiences.

Note: Your images won’t always be enhanced. Make sure that your assets align with the editorial advertising policies and meet the image enhancements prerequisites.

Campaign type

Original image

Animated image

App campaigns

Note that this enhancement applies to YouTube network.

Demand Gen (Beta)

Note that this enhancement currently only applies to images shown on the Display network.

How to turn on or off image enhancements

Image enhancements are applicable to both Demand Gen and App campaigns. They’re turned on by default but you can turn them off anytime. To turn them on or off, follow these steps:

Turn on or off image enhancements in Demand Gen campaigns

Go to Campaigns within the Campaigns menu .
If you’re creating a new Demand Gen campaign, follow the steps on how to Create a Demand Gen campaign.
If you have an existing Demand Gen campaign, select the gear icon next to the campaign name.
Under an ad group, click the 3-dot icon , then select Create new ad.
On the ad builder page, select Single image ad under the “Choose which type of ad to create” card.
You’ll find the “Asset optimization” section at the bottom of the “Media” card.
The “Adaptive layouts” and “Animated images” checkboxes are checked by default.
- Note: You may uncheck to opt out.
Select Go to review and review the campaign details.
If you are satisfied with the campaign settings, select Publish campaign.

Note: Image enhancements are enabled by default for any new Demand Gen campaigns. For App campaigns, image enhancements are automatically enabled when the system detects a performance opportunity.

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