Local Services Ads show you reports that help you understand how your ads perform.
On this page
- Benefits
- About Local Services ad reports
- How to view your Local Services ad reports
- Local Services API
- How to mark leads as booked
Benefits
- Track how many leads you receive from your ad.
- Measure if those leads convert to bookings.
About Local Services ad reports
You can select the date range for your report. The Local Services ad reports show you:
- The number of charged leads that you received in the period from potential customers who saw your ad on Google search results pages.
- Charged leads filtered by Category or Direct Business Search
- A breakdown of charged leads by call, message, and booking
- The total amount you were charged during this period
- Total lead spend filtered by Category or Direct Business Search
- Total lead spend broken down by call, message, and booking
- A list of all leads received with options to filter
- The amount of lead credits you received during this period
How to view your Local Services ad reports
You can view your Local Services ad reports in your lead inbox. If you manage multiple businesses, you can also use the Local Services API.
- Open your Local Services Ads inbox.
- Select the
menu at the top.
- Select Reports.
Local Services API
Local Services API allows MCC managers to access reporting data for all their managed accounts in a scalable, programmatic way. It covers data about leads, account performance and costs. It is best suited for large companies managing multiple Local Services Ads accounts. Learn more about how to set up API.
How to mark leads as booked
When you mark a lead as booked, you can also add details like job type and customer name to track your leads. If you add these details you can use the filters on the Reports page to find these leads later.
- Open the Local Services Ads inbox.
- Choose a lead from the inbox.
- Select Mark Booked in the upper right corner.
- Select the date if the job is in the future, or indicate if it’s already completed.
- Select Add details for tracking to add more details about the lead, including job type and customer name. These details are only visible to you.
- Select Save.
