Refining your App campaign audience targeting with audience exclusion segments lets you choose who shouldn't view your ads. Learn more About audience exclusion segments for App campaigns.
On this page
Before you begin
To successfully exclude certain potential or current app users from your advertising audience base, you must have an audience segment that's eligible for exclusion. Eligible segments include:
- Google Play Audience Segments
- AAP (App Attribution Partner) and Firebase rule-based segments
- Device ID and Contact Info Customer Match lists
- Google Analytics audience segments
Instructions
- In your Google Ads account, click the Campaigns icon
.
- Click the Audiences, keywords, and content drop down in the section menu.
- Click Audiences.
- In the "Exclusions" dropdown, click Edit exclusions.
- Under "Select level for editing exclusions", click Campaign.
- All campaigns eligible for audience exclusions will be filtered to the top.
- You can revert the segment to all campaigns by clicking the “Eligibility” field and selecting All in the dropdown menu that appears.
- Choose the campaign for which you’re creating audience exclusions.
- Check the boxes beside all applicable audiences. Reference the note on eligible segments in the previous section.
- Click Save.
Audience exclusions are only available at the campaign level. You can't create them at the account level.
