Create in-app announcements that reach the right users, drive feature discovery, and show what gets clicks.

Start free
Publishing

Launch product announcements, banners, and hints in minutes.

Choose a format. Write your message. Publish.

Announcement type

Style

Background
Radius
px
Border width
px
Color

Layout

Width
Height
Padding X
px
Padding Y
px
Gap
px

Announcements that feel native.

Control colors, typography, layout, and spacing. Create announcements that match your product, not widgets bolted on top.

No code announcements.

Product and marketing teams design, update, and publish messages themselves. Engineering stays focused on the product.

The right announcement, at the right moment.

Target by audience, page, trigger, language, device, or schedule. Show updates only where they matter. No noise for everyone else.

Measure

Measure announcement clicks, views, and adoption.

Track announcement views, clicks, and unique users. See what drives engagement and improve feature adoption.

Pages
/dashboard 847
/settings/billing 623
/projects 451
/onboarding 284
/integrations 156

Find your highest-impact pages.

See where announcements perform best. Focus your targeting where it matters.

Date range

Pick any time range. No friction.

CSV export

Export your data in one click. Use it in your reports or tools.

Advanced filters

Combine filters to explore your data. Find the insights that matter.

AI Assistant (coming soon)

Ask a question, get the right segment in seconds.

Integration

Add an in-app announcement widget in 3 lines.

Add an in-app announcement widget with a lightweight loader and simple API. Identify your users, then control everything else from the Studio.

embed.html
1<script>
2 window.adoptly.identify({
3 id: 'demo-user',
4 email: '[email protected]',
5 firstName: 'Demo',
6 lastName: 'User',
7 plan: 'pro'
8 });
9</script>

Most product teams do not need a bloated onboarding suite to announce a feature.

They need a simple way to launch in-app announcements, target the right users, and measure adoption without pulling engineering into every release.

01

Indie-friendly pricing

We want every team to be able to announce what they ship. Fair MAU-based pricing and a real free plan make in-app announcements accessible without an absurd enterprise bill.

02

Design-obsessed

We care deeply about design and details. Most announcement and onboarding tools still look bolted on, while Adoptly helps you ship experiences that actually feel at home in your product.

03

Don't Stop Shipping

We ship fast, listen closely, and improve the product weekly from real usage and customer feedback.

04

Built for adoption

Give teams the formats, targeting, and analytics they need to turn releases into real feature adoption.

Pricing

Simple pricing for in-app announcements

All plans include in-app announcements, product targeting, and analytics. Start free, then upgrade when you need more reach.

Free

$0 - the most generous plan on the market

Get started for free
700 MAU / mo
3 published announcements
1 team
7-day analytics
Adoptly branding

Starter

€25 / mo

billed annually

For teams in early launch mode.

  • 1,500 MAU / mo
  • 5 published announcements
  • 3 teams
  • 30-day analytics
  • No branding
  • Basic support

Pro

Most popular
€35 / mo

billed annually

For fast-growing products.

  • 3,000 MAU / mo
  • 10 published announcements
  • 5 teams
  • 1-year analytics
  • Priority support

Growth

Starting at €100 / mo

billed annually

For high-volume teams at scale.

  • Starting at 3,000 MAU
  • Unlimited announcements
  • Unlimited team members
  • Unlimited analytics
  • Dedicated support

Frequently asked questions

What is a MAU?

A MAU (Monthly Active User) is a unique user who has seen at least one of your announcements that month. Only users who received an announcement are counted.

Can I change my plan at any time?

Yes. Upgrade or downgrade anytime from your dashboard. Changes take effect immediately.

What happens if I exceed my MAU limit?

Your announcements keep showing. We'll notify you by email and offer a simple path to upgrade.

Is there a minimum commitment?

No. Monthly plans are commitment-free. Annual plans are prepaid for 12 months and save you around 20%.

Create, target, and measure in-app announcements without slowing down your product team.

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