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Mansfield TV station offers news, features

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TE BUSINESS TELEGRAPH-FORUM Mansfield TV station offers news, features By MIKE REDELSON T-F Staff Writer The new studios are slick, the staff professional and well seasoned in the art of news. There is a roving videographer, a stage with eight sets, a weather radar tracking station, (the only one in mid-Ohio located at a television station), and something like 60 years of experience in bringing the public the news over the airwaves. A television station in Cleveland or Columbus, you ask? No. TV 50, Mansfield, is the newest channel to hit the airwaves. For those in the Bucyrus area with antennas instead of cable, TV 50 can be seen daily. The station, located at 2900 Park Avenue West, went on the air four months ago and offers a news and entertainment alternative for Mansfield-area residents who have only been able to view big city broadcasts. Besides a news production team, several original programs are produced at the studio which was built behind the WVNO radio studios expressly for the new television operation. "Richland Business" airs Mondays from 7:30 to 8 p.m. The program is hosted by Doug Theaker and explores the local and national economies. Geared toward the retailer, industrialist, employee and shopper, and broadcast live, the viewer is given a chance to call in questions about the economy and business the region. TV 50 Talk" airs Tuesdays from 7 to 8 p.m. Hosted by Sports Direc"'Sports tor Mike Greene, the show features guests from the professional and scholastic sports arena and also features a call-in session. Glenn Cheesman, general sales manager for TV 50, said the program will also feature local media experts on sports in coming months who will offer their commentary and take calls from area sports fans. "Not for Women Only" airs 7:30 to 8 p.m. Wednesdays. Hosted by Adriana Wilkinson, the show is designed with a special accent on women and their interests, but not designed, as its title suggests, just for women. The show features special guests from the fields of education, politics, business, medicine, the social services and regular features on home decorating, fashion, gardening, and cooking. "Wildlife Adventure" airs Wednesday at 7 p.m. The half-hour show features Jack Hanna, director of the Columbus Zoo, his staff and his animal friends. Hanna and staff visit the Mansfield studios every week bringing in some of the popular animal features at the 200. Cheesman points out local students are invited to the tapings to meet the animals and learn about some of the interesting features of the capital city's zoo. Ohio Home Show" airs at 2 p.m. Saturdays and 10 p.m. Sunday. The show offers t the viewer samples of area homes up for sale along with narrations on the homes and what they feature and sell for. Besides producing the local shows, the station features a commercial studio where commercials for local firms are made. The station also is home to DR and M, a company which produces commercials. The firm produced commercials before the opening of the station and also does industrial videos. Cheesman estimated that 90 percent of the commercials aired on TV 50 are produced in house. "The salespeople go out and see what you the local business think you want, we write it and then bring in the local client to review it," said Cheesman, who says the system is "cost efficient" for the client and gives the client an opportunity to review an idea turned into a 50 50 50 50 50 Page Six-BUCYRUS (OHIO) -Wednesday, August 15, 1990 Don Tudor The team TV ment who to the map exact A ing, followed 50 Evening Journal anchormen, weather, Steve Neison, news, to relax on the set before team," the station is attempting commercial. The station also has the only television Cleveland and Columbus in the area. television station an edge when it pick up Columbus radar reports. Cheesman also boasts of the teleprompters on the actual television camera instead of down at notes, on a screen behind the weather radar picture while the announcer daily program guide of TV 50 or a full hour features a headline by a two-minute medical three-minute TV 50 Feedback, 4½ one-minute community events left to right, John Badenhop, and Mike Greene, sports, take a mostarting a taping. Billed as the "home to bring news and features station radar weather unit outside Cheesman said this gives the radio and to local weather over other channels modern technical equipment such as camera allowing the anchor to look inplus the reconstruction of the weather announcer which shows the viewer the explains it. a block of evening news programmsegment, two 4minute news segments story, a four-minute weather show, sports, one-minutes score board and residents of the greater Mansfield area with a greater emphasis on local developments than the Cleveland, Columbus and Toledo stations can. to The second half-hour features a 30-second headline segment, followed by of 4½ minutes news, four-minute business news, three-minute weather, threeminute sports commentary, a 2½ minute feature, one-minute newswrap up, followed by a one-minute community events calendar. Cheesman said the station is hoping to expand their news departments and news coverage. He said the station will attempt to cover the their events most interesting and most affecting its coverage area, both in the area of hard news and features. He said the philosophy of offering the news at different times is, "Basically, give us an hour and we'll give you the local news. When want it," said you Cheesman, pointing out a viewer can watch a half-hour segment and later in. the evening come back and catch the second or updated part. Cheesman said he sees the fact of the team work between WVNO and TV 50 as an advantage that strengthen each of the entities in their the efforts to keep community informed. a
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