u/podchaser
Yep! We have estimated listenership data for each podcast, broken down by per episode and per month.
And tons of other listenership metrics like median age, ethnicity, gender skew, income level, and more.
We have an article that might be helpful to share with your clients to understand the value of podcast guesting – 6 benefits of podcast guesting: https://www.podchaser.com/articles/podcast-insights/6-benefits-of-being-a-podcast-guest
The #1 reason people listen to podcasts is to learn, so your client having a niche expertise is quite a valuable asset!
A good place to start might be to find podcasts hosted and created by people on the autism spectrum, like this list I found on Podchaser: https://www.podchaser.com/lists/autistic-or-aspie-led-podcasts-107a9GdiUL
There are also tons of podcasts where the host interviews experts on niche topics, so that's another angle for you to research. Ologies comes to mind as an example: https://www.podchaser.com/podcasts/ologies-with-alie-ward-551174/episodes/recent
Specifically a pitching tip: If he has video or audio recordings of him discussing typewriters, be sure to include that in your pitch as instant proof of his ability to be a fantastic podcast guest.
Podcasters have egos! They really want to feel special in your pitch. So listen to episodes, and flatter them with how much you enjoyed the show in the pitch
Target your pitches! Great advantage to podcasting over legacy is you can target podcasts with the exact audience you want to reach with demographic and psychographic data
Be aware that it's a slow process. Podcasters are busy and often it's their side hustle. So when you pitch, expect 1-2 months before the episode is actually recorded. But the wait is worth it because podcast listeners are extremely engaged and trusting of what they hear on shows. For the legacy media comparison: 36% of podcast listeners say they trust what podcast hosts say during advertisements (which can include their endorsement of your client), compared to 18% in radio.
