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Landmark partnership with the global reggaeton icon marks SoundOn’s biggest artist partnership to dateTikTok celebrates La Postal with a major global campaign and dedicated in-app experience connecting Daddy Yankee with his millions of fansGlobal music icon Daddy Yankee has returned with his new album La Postal, which is out now. The 15-track record - which features collaborations with Cardi B, Myke Towers, Danny Ocean, Bizarrap and Dilgit Dosanjh - marks an exciting new chapter for the Puerto Rican superstar, reconnecting with the signature reggaeton sound that has defined much of his extraordinary career while bringing fresh influences and a new perspective to his unmistakable sound.La Postal is released through DY Records and distributed in partnership with SoundOn, TikTok’s artist-first music distribution and promotion platform. The collaboration is SoundOn’s biggest artist partnership to date, with SoundOn supporting the album’s global distribution, artist services and promotion.Across its 15 tracks, La Postal explores love in its many forms - from romantic and familial love to self-love - with Daddy Yankee describing each song as a different “love letter.” Lead single “BOTZ (Bésame Otra Vez)” sets the tone, combining his classic reggaeton roots with new textures and melodies.In addition to partnering with SoundOn on the release, TikTok is celebrating La Postal with a major global campaign - including a billboard in Times Square - and a dedicated in-app experience, which is live now, giving Daddy Yankee’s millions of fans new ways to discover the album, celebrate his music and connect with fellow fans around the world.The in-app campaign gives fan on TikTok the opportunity to:Unlock an exclusive La Postal Profile Frame by completing interactive tasks in the appDiscover an exclusive Daddy Yankee video by completing a series of challengesDiscover La Postal on TikTok through a special Search Easter egg and dedicated Album Hub, bringing fans closer to the new music.Daddy Yankee said: "Because in love, you find it all… kisses that make you fall in love, loves that betray, goodbyes that hurt, and hearts that learn to dance again. Some steal your heart, others your patience… and some teach you to love yourself first! In the end, we all have a story to tell and a postcard we never sent. Because sometimes love brings tears, sometimes it calls for celebration… but it’s always something you dance to!"Gabo Llano, Head of A&R Americas, SoundOn at TikTok, said: “Daddy Yankee is a true global icon and one of the most influential artists in modern music. He helped take reggaeton to the world, has inspired generations of artists and continues to have an extraordinary connection with fans, including a community of nearly 20 million followers on TikTok.“It’s an enormous privilege for SoundOn to support the release of La Postal and help bring this brilliant new chapter in Daddy Yankee’s career to fans around the world. This is SoundOn’s biggest artist partnership to date, and we couldn’t be more excited to work once again Daddy Yankee on La Postal and for the long term.”Known around the world as the “King of Reggaeton,” Daddy Yankee is one of the most influential and successful Latin artists of all time. Over a career spanning more than three decades, the Puerto Rican rapper, singer and songwriter has played a defining role in taking reggaeton from Puerto Rico to audiences around the world. His landmark hit “Gasolina” helped propel the genre into the international mainstream, while global smashes including “Despacito” with Luis Fonsi, “Con Calma” with Snow and “Dura” have cemented his place as one of the defining artists of his generation.His music continues to reach enormous audiences around the world. “Despacito” has surpassed 2.2 billion streams on Spotify, “Con Calma” more than 1.7 billion and “Gasolina” nearly 1.6 billion. Daddy Yankee has also built a huge global community on TikTok, where 19.9 million followers connect with his music, career and creativity.The album arrives at another landmark moment for Daddy Yankee, who will be honoured as the Latin Recording Academy’s 2026 Person of the Year in November, recognising his extraordinary career and contribution to Latin music and culture.The Daddy Yankee in-app experience is available now. Simply search 'Daddy Yankee' to discover more....

Karol G will perform songs from her new album, No Me Arrepiento De Sentir Tanto, in an hour-long, all-LIVE set as part of TikTok LIVE Premiere.Her community of 56 million followers on TikTok have made over 1.7 million videos with “Si Antes Te Hubiera Conocido” alone.Watch on November 4, 8:00–9:00 PM CDMX time, at @karolg.Karol G (@karolg) is taking her new album live on TikTok. On November 4, from 8:00–9:00 PM CDMX time, she’ll perform music from No Me Arrepiento De Sentir Tanto in a one-hour set for TikTok LIVE Premiere, streamed straight to fans wherever they are.The album arrived in August through Bichota Records and Interscope and went to No. 1 on Billboard’s Top Latin Albums chart. It’s a heartbreak record, and a big one, with guest spots from Drake, Bruno Mars, Judeline, Rusowsky, and Greg Gonzalez of Cigarettes After Sex.TikTok has been part of Karol G’s rise for years, and her community has more 56 million people following. “Si Antes Te Hubiera Conocido” was one of the songs of summer 2024 and has since turned up in more than 1.7 million videos. When she released Tropicoqueta in June 2025, fans got a full in-app campaign around it: an AI Karol G effect, themed profile frames, and a leaderboard ranking countries by views of Tropicoqueta content.Eduardo Praça, TikTok Artist Partnership US Latin & Latam, said: “Latin artists are among the most powerful drivers of music discovery on TikTok, and Karol G is at the center of that movement. Her fans on TikTok don’t just listen, they create, celebrate and show up for every chapter of her journey. With TikTok LIVE we’re bringing together creativity, fandom, and live connection to give fans a front row seat to their favorite artists' biggest moments.”TikTok LIVE Premiere is TikTok’s flagship LIVE series, built for the biggest names in music, entertainment, sports, and culture to mark their major moments with exclusive livestreams.Because it’s LIVE, the comments run right alongside the performance. A fan in Medellín and a fan in Madrid are watching the same set, at the same moment, and reacting together.Tune in on Karol G’s official TikTok account and participating TikTok handles on November 4 at 8:00–9:00 PM CDMX time....

Every day on TikTok, people across #MilTok and #VeteransofTikTok share the moments that define a life of service, continuing to build a community rooted in pride, support, and resilience. This Veterans Day, we're celebrating the service members, veterans, and military families who share their stories, build businesses, and find community on TikTok.Celebrating Community at the Ford Proud to Honor Veterans Day ClassicOn November 11, veteran-owned and veteran-supporting small businesses from across TikTok will head to Daytona International Speedway for the inaugural Ford Proud to Honor Veterans Day Classic, presented by Ford in collaboration with NASCAR, IMSA, HSR, and Blue Star Families. The event will feature a race honoring the six branches of the U.S. Military, and a concert headlined by @zacbrownband — with performances by @brittney.spencer, @jodeemessina, @russelldickersonofficial, and @warrenzeiders. The entertainment segments will also stream LIVE on TikTok via @e_entertainment, @usanetwork, and @usasports beginning at 8:00PM ET. Fans interested in attending the event in person can purchase tickets on the Ford Proud to Honor website and use code TIKTOK10 at checkout for 10% off.TikTok Small Business Showcase: Spotlighting Brands Owned by Veterans and AlliesAttendees of the Ford Proud to Honor Veterans Day Classic can visit the TikTok Small Business Showcase in the tailgate area to discover products, meet creators, and connect directly with business owners and nonprofit organizations who have found success on TikTok. We're thrilled to host these veteran-owned and veteran-supporting small businesses and nonprofits, and are looking forward to fostering connections with the local community through interactive booths:Small Businesses@alys.alwaysloveyo (Jacksonville, FL): U.S. Army veteran and licensed esthetician Cenita Williamson founded ALYS Always Love Yourself, a clean, results-driven skincare line for melanin-rich mature skin. A graduate of TikTok Shop’s SOAR Veteran Business Accelerator, she’s building a brand that inspires confidence and self-love at every stage of life.@customjacks (Henderson, NV): Coast Guard veteran Andy Lynam co-founded Custom Jacks in 2019 to create custom 3D wavy wood flags, now sold in 22 states through retailers like Buc-ee’s, Scheels, and Ace Hardware. A graduate of TikTok Shop’s SOAR Veteran Business Accelerator, he’s on a mission to spread patriotism across America, one custom Jack at a time.@k9salute (Post Falls, ID): Army National Guard veteran Jessica Harris served 20 years as a medic, including a deployment to Iraq, before founding K9 Salute in 2016 to honor the police K9s who serve and protect alongside their handlers. A graduate of TikTok Shop’s SOAR Veteran Business Accelerator, she runs the business with help from her Bullmastiff, Clovis, the brand’s Chief of Puplick Relations.@mississippi.candle.co (Foley, Alabama): Jessica Simon is the co-owner of Mississippi Candle Company, which began as a personal hobby and has since grown into her full-time career. After joining TikTok Shop, Jessica and her husband Josh transformed the business, expanding their product offerings and operations to meet growing demand.@morrisonmade (Covington, KY): Air Force Reserve veteran Jeffrey Morrison and his wife, Corinne, founded MorrisonMade in 2019, a family-run business handcrafting American-made leather goods built to last a lifetime. Using full-grain leather and solid brass hardware, the husband-and-wife team handcrafts every wallet, belt, and bag, carrying on a tradition they hope to pass down for generations.@moziwash (Los Angeles, CA): Founded by Matt Cook in 2023, Mozi Wash makes concentrated, perfume-inspired laundry detergent in bold, distinctive scents. Its paraben and phthalate-free formulas are made with plant-based ingredients and come in infinitely recyclable metal bottles. The line also includes dryer sheets, dryer balls, candles and linen spray. Mozi Wash shares its scent-first approach to laundry with its community on TikTok.@onecastfishing (Sanford, NC): Army veteran Ben found his passion for fishing during his time in the Army, and in 2018 he started making jigs in his garage. Today, OneCast Fishing builds tackle designed to help anglers catch more fish while losing less of it, including snagless jigs, long-neck hooks, weedless Ned rigs, and soft plastics. Every product draws on lessons learned during countless hours on the water.@sickfitofficial (Arlington, TX): Army veteran Paden Sickles spent over a decade serving as a U.S. Army Engineer Officer before founding SickFit, a performance compression sock brand redefining comfort, support, and recovery for people who spend long hours on their feet. Built from her own experience with injuries and physical demands of military service, SickFit now serves everyone from nurses and tradespeople to professional athletes and everyday workers. A graduate of TikTok Shop’s SOAR Veteran Business Accelerator, Paden has grown SickFit into a nationally distributed brand, securing partnerships with professional sports organizations, military exchanges, and retailers, including major airport terminals across the country.Non-Profit PartnersAmerica's Warrior Partnership: America's Warrior Partnership's mission is to partner with communities to improve & save veteran lives.Elizabeth Dole Foundation: Elizabeth Dole Foundation's mission is to empower military and veteran caregivers, their families, and their communities through programs, partnerships, and advocacy that drive innovation and sustainable solutions.Patriotic Kenny Foundation: Patriotic Kenny Foundation's mission is to help reduce isolation and restore independence for veterans through mobility scooters and meaningful experiences.Supporting #MilTok and #VeteransofTikTokVeteran-owned businesses are part of a growing community finding new customers on TikTok. According to the 2026 TikTok U.S. Economic Impact Report, $35 billion in economic value was generated through U.S. small and medium business activity on TikTok in 2025, and 55% of veteran-owned businesses that went viral on TikTok reported increased foot traffic at their physical locations. We look forward to continuing our support for the military community — from providing support to nonprofits that serve military families and helping #VeteransofTikTok grow their businesses, to celebrating service members and bringing the #MilTok community together on TikTok....