alwaysfstuff

One of the Crown Gems in the latest Vertical Online Market research application is its capability to be able to segment and analyze markets. I want to take one or two minutes today and show you exactly how this is done and the power behind it. Further, we'll talk about the best way to use this info to establish your silo parent term and synonymic set.

Let's start with a definition of a cluster : A cluster is a collection of themes. What makes a cluster engaging is when the topics in a cluster represent a specific market segment. At that point the cross cluster analysis that is available on the themes Overview screen can provide you with some extremely fascinating info.

Let's take a closer look at why this is so.

To segment a market you'll want to have a look at a specific aspect of that market on its own. Generally, the more little the market niche in which you are looking, the less pointed ways there are to segment the market.

Examples of interesting market segmentation include degree of purchasing intent ; instructional or information keywords, product class and geo location.

When you've sieved the wheat from the chaff, and found a cluster of themes that make a meaningful segment in your market, you'll likely have the makings for a great silo or article for your site.

Check out this application that is a market analysis, competitive analysis and web analysis tool all in one for an integrated approach using analytics.