初创公司 经营_初创公司：斯坦福大学20堂课中的10堂课

初创公司 经营

Why do some people get rich off of their ideas, and others are not able to reach even 100 customers? The renowned Stanford University, which is located in the heart of Silicon Valley, offers a course where students can learn the recipes for founding a successful startup. This course is also available as an audio podcast and on YouTube. Here are my takeaways from 20 lectures with such well-known teachers as Peter Thiel (PayPal), Paul Graham (Y Combinator), and Alex Schultz (Facebook).

为什么有些人会从他们的想法中发财，而另一些人甚至无法覆盖100个客户？ 著名的斯坦福大学位于硅谷的中心，提供一门课程，学生可以在此课程中学习成功创业的秘诀。 该课程也可以作为音频播客和在YouTube上使用 。 这是我与Peter Thiel(PayPal)，Paul Graham(Y Combinator)和Alex Schultz(Facebook)等著名老师进行的20场演讲的摘要。

1个 (1)

In order to launch a successful startup, you actually do not need to take a course in startups, entrepreneurship or digital product development. The only crucial thing is to have a great product. Startup speaker Sam Altman noted the following right at the beginning of the course: "In this course, you will learn something about startups, but that's not the point if you actually want to run a successful startup." On the other hand, what is in fact required is subject expertise in a specific domain. So it might be more important for you to study physics in depth instead of knowing everything about startups.

为了启动成功的初创企业，您实际上不需要参加初创企业，企业家精神或数字产品开发方面的课程。 唯一关键的是拥有出色的产品。 初学者发言人Sam Altman在课程开始时指出了以下几点：“在本课程中，您将学到一些关于初创企业的知识，但这并不是您真正想要运行成功的初创企业的意义。” 另一方面，实际上需要的是特定领域的专业知识。 因此，对您而言，深入研究物理而不是了解有关初创公司的所有知识可能更为重要。

"Mark Zuckerberg didn't have the slightest idea about how to build a company. But he had a good idea, and he was a genius in how to implement that idea."

“马克·扎克伯格(Mark Zuckerberg)对如何组建公司一无所知。但是他有一个好主意，而且他是如何实现这个主意的天才。”

2 (2)

Four factors will contribute to your success or condemn you to failure. Only those who are able to check all four boxes successfully will survive. The first three are crystal clear:

四个因素将有助于您取得成功或谴责您失败。 只有那些能够成功选中所有四个框的人才能幸免。 前三个非常清晰：

• Idea
  理念
• Team
  球队
• Product
  产品

Item 4 is "Execution". This last item means not only knowing what to do but implementing it rapidly and with conviction. "Decide quickly, develop quickly, and learn quickly". Startups need a lot of momentum right at the beginning.

项目4是“执行”。 最后一项意味着不仅知道要做什么，而且要坚定不移地Swift实施。 “快速决定，快速发展和快速学习”。 刚开始时，创业公司需要大量动力。

"Those who are not prepared to work 18 hours per day, 7 days per week may not be the best fit for a startup." – Alex Schulz.

“那些不准备每天工作18小时，每周工作7天的人可能不是最适合初创企业的条件。” – Alex Schulz。

3 (3)

You can't create a startup by yourself. Each of us has strengths and weaknesses. We should compensate for our own weaknesses with partners. Business, marketing, design, and engineering knowledge are all important to the success of a startup.

您不能自己创建启动。 我们每个人都有优点和缺点。 我们应该弥补自己与合作伙伴之间的弱点。 业务，市场营销，设计和工程知识对于创业公司的成功至关重要。

The choice of the co-founder is critical. Many startups fail due to disagreements between the founding members. You shouldn't just choose someone who believes in the same product as you do. Rather, you should choose someone who is truly your friend. Because founding a startup is like embarking on a dangerous expedition. It's better to head out into the storm with friends. This rule also applies to the first five comrades-in-arms at your company. Hiring the wrong person can cause the project to fail.

联合创始人的选择至关重要。 许多创业公司由于创始成员之间的分歧而失败。 您不应该只选择与您相信相同产品的人。 相反，您应该选择一个真正的朋友。 因为成立一家初创公司就像踏上了危险的征途。 最好与朋友一起冲入风暴。 此规则也适用于您公司的前五个战友。 雇用错误的人可能导致项目失败。

Do not hire other employees too soon. Fixed costs are poison in the initial phase. In addition, employees put psychological pressure on the founder. In the beginning, there is no need for marketing experts. No one needs to provide customer support, and there is certainly no "growth team". Successful startups are characterized by the fact that their founders are totally committed to achieving success day and night.

不要太早雇用其他员工。 固定成本在初期是有害的。 此外，员工对创始人施加心理压力。 最初，不需要营销专家。 没有人需要提供客户支持，当然也没有“成长团队”。 成功的创业公司的特征在于其创始人完全致力于日夜取得成功。

4 (4)

The founders must be aware that they define the direction of the startup. If everyone on the team works in a highly motivated fashion, but they all follow their own paths, then it will not work. Many startups have had good experiences by defining a clear goal every week that everyone will follow. This can be achieving a product feature or a certain number of users or solving a distribution problem. It is important that everyone is working on the same topic with the maximum amount of focus.

创始人必须意识到他们定义了创业的方向。 如果团队中的每个人都以积极进取的方式工作，但他们都遵循自己的道路，那将行不通。 许多创业公司都有很好的经验，每周都会制定一个明确的目标，每个人都会遵循。 这可以实现产品功能或一定数量的用户，也可以解决发行问题。 每个人都应在最大程度上集中精力从事同一主题，这一点很重要。

5 (5)

In order to test your own idea and to find out if there is a market for it, a simple test is sufficient for the time being. You don't need a sophisticated website, design or elaborate feature set. A home delivery startup in Essen initially used Google Docs for the order book and Facebook Friends to see where their drivers were on the road. During the initial phase, every single piece of user feedback counts. Conduct conversations, listen, and improve the product. It is expensive to fully develop a product in the basement only to finally find out that users do not like it. Therefore, it is better to test the initial prototypes as soon as possible.

为了测试您自己的想法并找出是否有市场，暂时进行一次简单测试就足够了。 您不需要复杂的网站，设计或复杂的功能集。 埃森的一家快递初创公司最初使用Google Docs作为订单簿和Facebook Friends，以查看他们的驾驶员在路上。 在初始阶段，每条用户反馈都非常重要。 进行对话，倾听并改善产品。 在地下室中全面开发产品，而最终发现用户不喜欢它，这是昂贵的。 因此，最好尽快测试初始原型。

6 (6)

The most important thing at the beginning is to grow. You have no other objective. No excuses will be able to help you if your growth curve flattens out. "But we are currently working on an exciting feature." Or: "We still need to do some marketing." None of these excuses count. Without continuous (and desirably rapid) growth, your product is dead.

一开始最重要的事情就是成长。 您没有其他目标。 如果您的增长曲线趋于平坦，没有任何借口可以帮助您。 “但是我们目前正在开发令人兴奋的功能。” 或者：“我们仍然需要进行一些营销。” 这些借口都不算。 如果没有持续(且希望快速)的增长，您的产品就会枯竭。

Which numbers are worth keeping an eye on? A key value that says a lot about product quality is the retention rate. This will show you if and how often users return and use the product again. If you experience rapid growth, but users do not return after the first use, there is something that isn't right about the product.

哪些数字值得关注？ 关于产品质量的一个关键值是保留率。 这将向您显示用户是否以及多次返回并再次使用该产品。 如果您经历了快速的增长，但是用户在首次使用后没有回头，那说明该产品存在某些问题。

7 (7)

It's not worth pondering what you should do to get 100,000 users right at the start. Your next goal is always to add another zero onto the back of the current figure. If you have 1 user, your goal should be to reach 10. If you have 10, it will be challenging enough to then reach your first 100 users. From 100, you will aim for 1,000, and so on, step by step.

一开始就没有必要去思考如何获得100,000个用户。 您的下一个目标始终是在当前图形的后面添加另一个零。 如果您有1个用户，那么您的目标应该是达到10个。如果您有10个用户，那么要想达到您的前100个用户将充满挑战。 从100开始，您的目标是逐步达到1,000，依此类推。

8 (8)

Which form of marketing is central to a startup: banner ads, Google AdSense or flyers? None of the above. The most effective form is word of mouth. If the product is good and users really love it, they will tell their friends about it. This is the decisive factor determining growth in the startup phase.

哪种营销形式对创业公司至关重要：横幅广告，Google AdSense或传单？ 以上都不是。 最有效的形式是口口相传。 如果产品很好并且用户真的喜欢它，他们会告诉他们的朋友。 这是决定启动阶段增长的决定性因素。

9 (9)

If you are not looking to sell your company within 12 months, it may be good to think about company culture. What is our "mission"? Which values are important to us? How do we behave towards employees and customers? A clear and strong corporate culture is the basis for long-term success. Airbnb co-founder Brian Chesky has said:

如果您不希望在12个月内出售公司，最好考虑一下公司的文化。 我们的“任务”是什么？ 哪些价值观对我们很重要？ 我们如何对待员工和客户？ 清晰而强大的企业文化是长期成功的基础。 Airbnb联合创始人Brian Chesky说：

"We always decide against hiring outstanding candidates when we get the personal impression that they would not be a good fit for our culture."

“当我们个人认为他们不适合我们的文化时，我们总是决定不聘用优秀的候选人。”

Diversity in terms of work experience, background or knowledge is important. But whoever works at Airbnb must share a common set of values.

在工作经验，背景或知识方面的多样性很重要。 但是在Airbnb工作的任何人都必须拥有一套共同的价值观。

10 (10)

Venture capital is the injection of funds from investors, which allows startups to plan for larger growth. During a question and answer session with experienced investors Marc Andreessen, Ron Conway, and Parker Conrad, the following insights emerged: serious investors are interested in long-term commitments, not in short-term profit. Knowing this can help startups sell properly. This selling is the key point when it comes to convincing investors.

风险资本是从投资者那里注入的资金，这使初创企业可以计划更大的增长。 在与经验丰富的投资者马克·安德森(Marc Andreessen)，罗恩·康威(Ron Conway)和帕克·康拉德(Parker Conrad)的问答环节中 ，得出了以下见解：认真的投资者对长期承诺感兴趣，而不是对短期利润感兴趣。 知道这可以帮助初创企业正确销售。 当说服投资者时，卖出是关键。

Business Angel Ron Conway noted, "The idea must be clearly conveyed in a single short sentence."

商业天使罗恩·康威(Ron Conway)指出：“必须用一个简短的句子清楚地传达这个想法。”

If it can't be, then the pitch has failed. Accordingly, startup founders should rehearse every sentence of their presentation fairly well. Often a startup is given only one chance to receive an injection of funds. Investors want to feel that "the founders are obsessed with their idea!" Investors are able to tell that the founders are true professionals when they are so passionate about their product that they are committed to making it successful regardless of all the difficulties and challenges that they encounter.

如果不能，则说明失败。 因此，初创公司创始人应该很好地演练演示文稿的每个句子。 通常，初创公司只有一次获得注资的机会。 投资者希望感到“创始人沉迷于他们的想法！” 当他们对产品充满热情时，投资者可以说出创始人是真正的专业人员，无论他们遇到什么困难和挑战，他们都致力于使产品成功。

"We are looking for real leaders!"

“我们正在寻找真正的领导人！”

This is how you should write the first email to an investor

这是您应该向投资者写第一封电子邮件的方式

PS: Student Chris Markl thought it would be fun to watch all of the lectures in one day, from 7:10 AM until just before midnight. Here is his live blog of the experience.

PS：学生Chris Markl认为从上午7:10到午夜之前一天观看所有讲座将很有趣。 这是他的现场博客。

关于翻译 (About the translator)

Alconost is a global provider of localization services for apps, games, videos, and websites into 70+ languages. We offer translations by native-speaking linguists, linguistic testing, cloud-based workflow, continuous localization, project management 24/7, and work with any format of string resources. We also make advertising and educational videos and images, teasers, explainers, and trailers for Google Play and the App Store.

Alconost是为70多种语言的应用程序 ， 游戏 ，视频和网站提供本地化服务的全球提供商。 我们提供由母语为母语的语言学家，语言测试，基于云的工作流，连续本地化，24/7项目管理以及任何格式的字符串资源提供的翻译。 我们还为Google Play和App Store制作广告和教育视频和图像，预告片，解释器和预告片。

翻译自: https://habr.com/en/company/alconost/blog/476418/

初创公司 经营