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R.E.M. Beauty

From Wikipedia, the free encyclopedia

R.E.M. Beauty LLC
IndustryCosmetics
FoundedNovember 12, 2021; 4 years ago (2021-11-12)
FounderAriana Grande
Area served
Worldwide
Key peopleAriana Grande (Chairwoman, Owner),
André Branch (CEO),
Sarah Schwartz (Creative Director)
Products
RevenueUS $88.7 million (2024)[1]
OwnerAriana Grande
Websiterembeauty.com

R.E.M. Beauty LLC (formally as r.e.m. beauty) is a cosmetics brand by singer Ariana Grande, launched on November 12, 2021.[2] It is known for its space-age aesthetic, vegan and cruelty-free formulas, and a product range that spans skincare, lips, eyes, and complexion.

History

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2021–2023

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In August 2021, several billboards appeared across Times Square in New York City, saying "r.e.m. coming soon."[3] The pop singer and actress later revealed that her beauty line "is officially on its way".[4] Grande officially launched her cosmetic company on November 12, 2021.[5] Her first collection was named: Chapter 1: Ultraviolet.[6]

In March 2022, the brand launched their Chapter 2: Goodnight and Go line, taking its name from her version of the song from Sweetener. After their launch, many of their cosmetic products were distributed throughout Ulta Beauty stores across the United States, as of April 2022.[7][8] Forbes reported that R.E.M. Beauty was one of the brands boosting Ulta's driving gross margin due to strong consumer demand.[9]

In June 2022, R.E.M. Beauty released its third collection Chapter 3: On Your Collar expanding the brand’s lip category with satin lipsticks, lip oils, a lip balm, and lip liners. This was followed by Chapter 4: Out of Body in July 2022, which introduced a range of complexion-focused products such as the Sweetener Concealer (available in 60 shades) designed for customizable coverage and skin correction, the Lunar Magic Blurring Primer, blotting papers, and a makeup sponge.[10]

In January 2023, R.E.M. Beauty released the limited-edition "Thank U, Next" Collection, inspired by Grande’s fifth studio album of the same name and its lead single.[11] The Y2K- themed capsule featured curated makeup sets and new variations of glosses, eyeliners, and gem-encrusted lashes. The launch took place just days before Forma Brands, the parent company of Morphe Cosmetics, filed for bankruptcy, leading to the termination of its licensing agreement with R.E.M. Beauty. Subsequently, Grande acquired the brand's physical assets for an estimated $15 million, bringing the company under her full ownership.[12]

In February 2023, R.E.M. Beauty officially launched in 81 Sephora stores and 13 online sites across Europe, including Sephora UK. This expansion marked the brand's first physical retail presence in Europe. Grande expressed her excitement about the launch, stating, "It's incredibly special and meaningful to be finally launching the brand here in Europe, especially with Sephora, the world's most beloved destination for beauty." Shortly after, Grande appointed Michelle Shigemasa as Chief Executive Officer and Sarah Schwartz as Creative Director.[13][14]

In August 2023, the Sweetener Foundation was introduced, marking R.E.M. Beauty’s first foundation line. It launched with 60 shades, covering a wide range of fair to deep skin tones, and features skin-loving ingredients like niacinamide, hyaluronic acid, and vitamin E.[15]

Awards

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In May 2022, the cosmetic company won the award for "Best New Brand" at the Readers' Choice Awards from Allure,[16] with Flourishing Lengthening Mascara being awarded for "Best Mascara (Length)" in the category of "Best Eye Makeup" of 2022 at its annual Best of Beauty Awards.[17]

Award Year Category Recipient(s) and nominee(s) Result Ref.
Allure Best of Beauty Awards 2022 Best New Brand[a] r.e.m. beauty by Ariana Grande Won [16]
Best Eye Makeup (Length)[a] Won [17]
Cosmopolitan UK Beauty Awards Best Concealer[b] Won [18]
Ex. Awards Best Buzz Marketing/Influencer Program Silver [19]
Popsugar Beauty Awards Best Liquid Eyeliner Won [20]
SELF Healthy Beauty Awards Won [21]
Selfridges Beauty Awards Launch of the Year Won [22]
Webby Awards Best Fashion & Beauty[c] Won [23]
Best Mobile User Interface[c] Won
Best Mobile Visual Design - Aesthetic Won
Woman&Home Beauty Awards Best Multitasker Won [24]
Cosmopolitan Holy Grail Beauty Awards 2023 Best Liquid Eyeliner Won [25]
Cosmopolitan Readers’ Choice Beauty Awards Best Celebrity Brand Won [26]
Glamour Beauty Awards Best Face Mist[d] Won [27]
Best Eyeshadow[d] Won
InStyle Best Beauty Buys Best Liquid Eyeliner in the world Won [28]
PETA's Libby Awards Heroes — Favorite Celeb Cruelty-Free Beauty Brand Nominated [29]
Lifestyle — Favorite Cruelty-Free Beauty Product Nominated [30]
Shop Today Beauty Awards Best Liquid Eyeshadow Won [31]
Style Beauty Awards Best Celebrity Brand Nominated [32]
Vogue Beauty Awards The New Kid On The Block[e] Won [33]
Glamour Beauty Awards 2024 Best Liquid Eyeliner[d] Won [34]
PETA's Libby Awards Lifestyle — Favorite Vegan and Cruelty-Free Eye Shadow  Nominated [35]
SELF Healthy Beauty Awards Best Blush, Powder Won [36]
Cosmopolitan Readers’ Choice Beauty Awards 2025 Best Celebrity Brand Nominated [37]
Best Highlighter Won

Notes

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  1. 1 2 Readers' Choice Award
  2. ↑ Cosmopolitan Winter Beauty Award
  3. 1 2 People's Voice Winner
  4. 1 2 3 Glamour Beauty & Wellness Awards
  5. ↑ Vogue British Beauty Awards

References

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  1. ↑ Zuvela, Teneal (April 9, 2024). "These Are The World's Wealthiest Celeb Beauty Brands". Marie Claire. Archived from the original on April 11, 2024. Retrieved April 11, 2024.
  2. ↑ Chew, Nicole (November 9, 2021). "Ariana Grande's new R.E.M Beauty line is here and it's out of this world". FirstClasse. Retrieved September 26, 2023.[permanent dead link]
  3. ↑ Etienne, Vanessa (August 26, 2021). "Looks Like Ariana Grande's Beauty Brand R.E.M. Is Coming Soon". People. Archived from the original on February 2, 2023. Retrieved February 1, 2023.
  4. ↑ Nesvig, Kara (September 10, 2021). "Ariana Grande's r.e.m. beauty Has Been Two Years in the Making". Teen Vogue. Archived from the original on February 2, 2023. Retrieved February 1, 2023.
  5. ↑ Ishmael, Aiyana (November 8, 2021). "Ariana Grande's r.em. beauty Has a Launch Date". Teen Vogue. Archived from the original on February 2, 2023. Retrieved February 1, 2023.
  6. ↑ Rosenstein, Jenna (November 12, 2021). "Ariana Grande's Makeup Brand, r.e.m. beauty, Is Available Right Now". Harper's Bazaar. Archived from the original on May 20, 2022. Retrieved February 21, 2023.
  7. ↑ Manso, James (March 25, 2022). "Ariana Grande's R.E.M. Beauty Heads to Ulta". WWD. Archived from the original on February 2, 2023. Retrieved February 21, 2023.
  8. ↑ Olson, Samantha (June 17, 2022). "Ariana Grande Debuts Chapter 3 of R.E.M. Beauty with a Bang(s)". Seventeen. Archived from the original on February 2, 2023. Retrieved February 1, 2023.
  9. ↑ Cohan, Shelley (May 26, 2022). "Strong Customer Demand Leads Ulta Beauty To A 21% Sales Increase". Forbes. Archived from the original on June 3, 2022. Retrieved June 3, 2022.
  10. ↑ "Everything You Need To Know About Ariana Grande's R.E.M Beauty Line". Elle. July 29, 2022. Archived from the original on August 9, 2022. Retrieved August 9, 2022.
  11. ↑ Rowley, Glenn (January 18, 2023). "Ariana Grande Drops R.E.M. Beauty 'Thank U, Next' Collection". Billboard. Retrieved April 22, 2023.
  12. ↑ Ty Roush (January 31, 2023). "Ariana Grande Will Reportedly Acquire Her Beauty Brand's Assets For $15 Million". Forbes. Archived from the original on January 31, 2023. Retrieved January 31, 2023.
  13. ↑ Manso, James (February 24, 2023). "Ariana Grande's R.e.m. Beauty Hires New CEO". WWD. Retrieved March 7, 2023.
  14. ↑ Sophie, Smith (February 27, 2023). "Ariana Grande's r.e.m. beauty shakes up senior team with new CEO and Creative Director". TheIndustry.beauty.
  15. ↑ Parris, Naomi (September 22, 2023). "Ariana Grande's R.E.M. Beauty Sweetener Foundation Is a Hit". PopSugar. Retrieved October 28, 2023.
  16. 1 2 "These Are the Winners of Our Allure Readers' Choice Awards for 2022". Allure. May 16, 2022. Archived from the original on May 18, 2022. Retrieved June 3, 2022.
  17. 1 2 "Best of Beauty 2022: Eye Makeup". Allure. September 13, 2022. Archived from the original on January 29, 2023. Retrieved February 1, 2023.
  18. ↑ "The 2022 Cosmopolitan Winter Beauty Awards". Cosmopolitan. November 23, 2022. Archived from the original on December 10, 2022. Retrieved December 13, 2022.
  19. ↑ "Fragrance Awards". January 3, 2022.
  20. ↑ Aberman, Maddie. "Beauty Awards 2022: Editors' Picks". Popsugar.
  21. ↑ "The 12 Best Mascara, Eyeshadow, Eyeliner, and Brow Products of 2022". SELF. July 19, 2022. Archived from the original on July 28, 2022. Retrieved July 28, 2022.
  22. ↑ "Selfridges Beauty Awards 2022". Selfridges Beauty Awards. Archived from the original on October 19, 2022. Retrieved October 19, 2022.
  23. ↑ "R.E.M. Beauty by Ariana Grande". Webby Awards. Archived from the original on February 23, 2023. Retrieved February 21, 2023.
  24. ↑ Derbyshire, Rhiannon. "Announcing our 2022 woman&home beauty awards winners!". Woman & Home. Retrieved February 13, 2025.
  25. ↑ Balsamo, Lauren (May 1, 2023). "Cosmopolitan's 2023 Holy Grail Beauty Awards". Cosmopolitan. Archived from the original on May 1, 2023. Retrieved May 8, 2023.
  26. ↑ Balsamo, Lauren (September 6, 2023). "The 2023 Cosmopolitan Readers' Choice Beauty Awards". Cosmopolitan. Archived from the original on September 7, 2023. Retrieved November 23, 2023.
  27. ↑ "Introducing the 228 Best Beauty & Wellness Products of 2023". Glamour. November 13, 2023. Archived from the original on November 13, 2023. Retrieved November 13, 2023.
  28. ↑ Pai, Deanna (June 20, 2023). "The Best Makeup Products of 2023". InStyle. Archived from the original on June 20, 2023. Retrieved September 3, 2023.
  29. ↑ "2023 Libby Awards — Heroes". People for the Ethical Treatment of Animals. Archived from the original on November 8, 2023. Retrieved December 1, 2023.
  30. ↑ "2023 Libby Awards — Lifestyle". People for the Ethical Treatment of Animals. Archived from the original on November 11, 2023. Retrieved December 1, 2023.
  31. ↑ Ekman, Audrey (March 23, 2023). "Beauty Awards: The 8 best lip products, from glosses to balms, starting at $4". Today.
  32. ↑ "Style Beauty Awards 2023". The Times. Archived from the original on March 26, 2023. Retrieved April 28, 2023.
  33. ↑ "Meet The Winners Of The Vogue Beauty Awards 2023". British Vogue. April 20, 2023. Archived from the original on August 20, 2023. Retrieved September 3, 2023.
  34. ↑ Robin, Marci (November 12, 2024). "The Best Drugstore & Affordable Makeup Products of 2024". Glamour. Archived from the original on January 1, 2025. Retrieved January 5, 2025.
  35. ↑ "2024 Libby Awards — Lifestyle". People for the Ethical Treatment of Animals. December 13, 2024. Retrieved December 13, 2024.
  36. ↑ "2024 SELF Healthy Beauty Awards: 18 Makeup Products That Will Transform Your Everyday Routine". SELF. June 5, 2024. Retrieved February 26, 2025.
  37. ↑ "Cosmopolitan's 2025 Readers' Choice Beauty Awards". Cosmopolitan. September 3, 2025. Retrieved September 3, 2025.
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