Sinful Colors
 | |
| Product type | Nail polish |
|---|---|
| Owner | Revlon |
| Country | United States |
| Introduced | 1991 |
| Previous owners | Mirage Cosmetics |
Sinful Colors is an American nail polish company owned by Revlon.[1]
Background
[edit]Sinful Colors was founded in 1991.[2][3]
In March 2011, Mirage Cosmetics, the owners of Sinful Colors, was purchased by Revlon for 39 million dollars.[4][5]
In December 2013, Revlon announced it was exiting the Chinese cosmetic market, thus pulling Sinful Colors off the Chinese shelves.[6]
Organization
[edit]The company's headquarters is located in New York, NY.
Products
[edit]In 2016, Sinful Colors partnered with Kylie Jenner to launch a nail polish collection.[7] In 2018, the brand partnered with Vanessa Hudgens to create a nail polish collection, and named her Global Color Collaborator of Sinful Colors.[8][9]
In 2020, they came out a new product called the CLAWS. It is a Japanese beauty-inspired, limited-edition collection with press-on nails featuring Bebe Rexha’s designs.[10]
They also came out with a sneaker-inspired collection with neon shades and a rubber-like matte finish.[11] They are sold at Target.
The Sinful Colors Sweet and Salty collection was released in 2020. It was inspired by snack foods, including tacos, cheese puffs, and donuts.[12] The final Sinful Colors collections were Essenchills--a scented line inspired by self-care--released in early 2021, and Candy Wonderland--inspired by holiday sweets and desserts--released for the 2021 holiday season.
On June 16, 2022, Revlon--Sinful Colors' parent company--filed for Chapter 11 bankruptcy.[13]
References
[edit]- ↑ "Revlon Nail Polish Line To Lay Off 117 In Md". 5 October 2012. Retrieved 2017-08-18.
- ↑ "SinfulColors". SinfulColors. Archived from the original on 2021-04-14. Retrieved 2021-10-27.
- ↑ "Mirage Cosmetics, Inc. - Relationship Science". Relationship Science. Retrieved 2017-08-19.
- ↑ "Revlon Acquires Mirage Cosmetics | Mergr". mergr.com. Retrieved 2017-08-19.
- ↑ PMC (2011-03-25). "Revlon Acquires Sinful Nail Brand". WWD. Retrieved 2017-08-18.
- ↑ Maria Ajit Thomas, Phil Wahba, Cosmetics maker Revlon to exit China, Reuters.com, 31 December 2013
- ↑ Amy Sciarretto, Is Kylie Jenner's New Sinful Colors Nail Polish Collection Different? There's A Big Change Coming, Bustle.com, 30 March 2016
- ↑ Alex Warner, Vanessa Hudgens Just Launched an Insanely Cool Makeup Collection, Marieclaire.com, 18 April 2018
- ↑ Allanah Dykes, Vanessa Hudgens Sinful Colors Festival Collection Is Everything But Sinful, Elitedaily.com, 19 April 2018
- ↑ "CLAWS – SINFULCOLORS". Retrieved 2020-09-24.
- ↑ "SPORTY BRIGHTS – SINFULCOLORS". Retrieved 2020-09-24.
- ↑ "SWEET & SALTY – SINFULCOLORS". Retrieved 2020-09-24.
- ↑ "Cosmetics maker Revlon files for bankruptcy in US". BBC News. 2022-06-17. Retrieved 2022-06-18.
External links
[edit]
Revlon Inc. | ||
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| Current brands |  | |
| Defunct brands | ||
| Former brands, under new ownership | ||
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