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Sony SAB

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Sony SAB
Logo used since 24 October 2022; 3 years ago (2022-10-24)
CountryIndia
Broadcast areaWorldwide
HeadquartersMumbai, Maharashtra
Programming
LanguageHindi
Picture format1080i HDTV
(downscaled to 16:9 576i/480i for the SDTV feed)
Ownership
OwnerSony
ParentSony Pictures Networks
Sister channelsSee List of channels owned by Sony Pictures Networks
History
Launched23 April 1999; 27 years ago (1999-04-23)
Former namesSAB TV (1999–2011)
Links
WebsiteSony SAB
Availability - Available on all major Indian DTH & Cables.
Terrestrial
DVB-T2 (India)Check local frequencies
Streaming media
SonyLIVWatch Sony SAB TV Live (India)
Sling TVInternet Protocol television

Sony SAB is an Indian Hindi-language general entertainment pay television channel owned by Sony Pictures Networks.[1][2] Launched on 23 April 1999, the channel was formerly known as SAB TV.

History

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SAB TV was launched by Gautam Adhikari and Markand Adhikari under their company, Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[3][4] and rebranded it as Sony SAB, with a new focus on general entertainment[5] and eventually turning itself into a youth channel.[6] In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network. However, it was only after September 2011, when the logo changed to 'Sony SAB' officially renewing the channel's name.[7]

The high-definition feed of the channel was launched on 5 September 2016.[8]

Yes Boss is one of the longest-running show on the channel. After Yes Boss, Taarak Mehta Ka Ooltah Chashmah became the longest-running show.[9]

Programming

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References

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  1. ↑ "Will Sony SAB's rebranding efforts pay off? - The Financial Express". www.financialexpress.com. 29 July 2019. Archived from the original on 4 August 2019. Retrieved 4 August 2019.
  2. ↑ "Watch Sony SAB HD Live at SonyLiv". 20 July 2023.[permanent dead link]
  3. ↑ "Adhikaris sell SAB TV brand to Sony for $13 m". The Financial Express (India). 14 March 2005. Archived from the original on 21 August 2017. Retrieved 21 August 2017.
  4. ↑ indiantelevision.com Team (11 May 2005). "Smart Buy: Making of the Sony-Sab deal". Indiantelevision Dot Com. Archived from the original on 9 April 2018. Retrieved 21 August 2017.
  5. ↑ "SAB TV shifts from pure comedy to general entertainment". 28 October 2005. Archived from the original on 14 January 2018. Retrieved 14 January 2018.
  6. ↑ "SAB TV reinvents itself". Hindustan Times. 27 June 2008. Archived from the original on 7 May 2018. Retrieved 8 December 2022.
  7. ↑ Mohanty, Meera (30 August 2008). "SAB to reposition itself as family-oriented comedy channel". Archived from the original on 19 October 2021. Retrieved 17 October 2018.
  8. ↑ "SAB HD to launch on 5 September". TelevisionPost.com. Archived from the original on 2 September 2016. Retrieved 24 July 2017.
  9. ↑ "Taarak Mehta Ka Ooltah Chashmah: It's been 10 years, 2500 episodes but Tapu Sena, Gokuldham members feel like it's just the beginning". Mumbai Mirror. Archived from the original on 20 September 2020. Retrieved 7 May 2020.
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