2:22

2:22 is a single pack used to promote IDK’s then new single, KiCKIN, along the rollout of his fifth studio album, BRAVADO iNTiMO.

The single pack’s release coincided with a collaborative giveaway with luxury watchmaker, Rolex, and IDK’s merchandise brand, thr33dot. Whomever streamed 2:22 the most in a set period would receive an 1-of-1, signed, 2:22-themed, Tiffany & Co. blue Datejust watch.