Reddit Statistics 2026: DAU, Revenue, and Post-IPO Growth

Reddit welcomed 130.3 million daily active uniques to its platform in Q2 2026, up 18% year over year, and reported 514.6 million weekly active uniques in Q2 2026, up 24% year over year from 416.4 million. Full-year 2025 revenue reached $2.2 billion, up 69%, with ad revenue climbing 74% to $2.1 billion and other revenue up 22% to $140 million. Full-year 2025 net income landed at $530 million, a 24% margin, and the Board authorized a repurchase program of up to $1 billion of Class A common stock in February 2026.

The more interesting numbers sit outside the ad ledger: AI licensing is a real revenue line, international users are outrunning US ones, and nearly a thousand institutions hold the stock. Post-IPO Reddit reads less like an experiment than a maturing media franchise.

Key Takeaways

• Reddit’s Q2 2026 DAU of 130.3 million was up 18% year over year, per the company’s earnings release.
• Weekly active uniques hit 514.6 million in Q2 2026, up 24% year over year from 416.4 million.
• Full-year 2025 revenue reached $2.2 billion, up 69% from the prior year.
• As of February 2025, content licensing agreements accounted for about 10% of Reddit’s total revenue, per COO Jen Wong.
• On March 20, 2024, Reddit priced its IPO at $34 per share, valuing the company at close to $6.5 billion.
• Per MarketBeat’s 13F aggregation, 990 institutional investors and hedge funds held Reddit shares over the previous two years, led by the California State Teachers Retirement System at $5.22 billion.
• Reddit reported nearly 6 billion pieces of content posted across its platform in the second half of 2024, an 11.9% increase over the first half.

Editor’s Choice

• Q2 2026 revenue of $805 million grew 61% year over year, per Reddit’s earnings release.
• Q2 2026 net income was $253 million, or 31% of revenue, a $164 million improvement over the prior year.
• Q2 2026 adjusted EBITDA was $343 million, a 43% margin, up 106% year over year.
• Reddit’s Board authorized a repurchase program of up to $1 billion of Class A common stock in February 2026.
• Q3 2026 revenue guidance sits at $860 million to $870 million, per the company’s outlook.
• Per Sherwood News, Reddit’s diluted EPS of $1.24 in Q4 2025 beat the $0.94 analyst estimate.
• International DAU grew 31% year over year in Q3 2025, more than four times the 7% US growth rate.

Reddit User Base by the Numbers

Reddit’s user counts keep setting quarterly records. The WAU-to-DAU ratio held near 3.9x, indicating a broad weekly audience that dips in rather than logs in daily.

• Q2 2026 DAU: 130.3 million, up 18% year over year; Q4 2025 DAU was 121.4 million, up 19% year over year.
• Q2 2026 WAU: 514.6 million, up 24% year over year from 416.4 million; Q4 2025 WAU was 471.6 million, up 24% from 379.4 million a year earlier.
• Q3 2025 DAU: 116.0 million, up 19% year over year.
• Q4 2024 DAU: 101.7 million, up 39% year over year.
• Q3 2025 US DAU: 51.6 million, up 7% year over year.
• Q3 2025 international DAU: 64.4 million, up 31% year over year.

Source: Reddit Q2 2026, Q4 2025, and Q3 2025 earnings press releases (Reddit Investor Relations, July 2026, February 2026, and October 2025)

Are Reddit users increasing or decreasing?

Reddit user growth is decelerating but still positive. Q4 2024 DAU grew 39% year over year to 101.7 million, and by Q4 2025 that growth rate had eased to 19%, landing at 121.4 million. Absolute additions remain strong, at roughly 19.7 million net DAU added year over year, while the percentage cools as the base gets larger. That deceleration is consistent with a maturing platform, not a shrinking one.

Don’t chase tech news. We track it for you.

One weekly briefing with the launches, AI developments, and breaches that matter. No filler.

Email address

Subscribe Now

Reddit Revenue Growth

• Reddit’s full-year 2024 revenue was $1.3 billion, a 62% year-over-year increase.
• 2025 revenue expanded 69% to $2.2 billion.
• Q2 2026 posted quarterly revenue of $805 million, up 61% year over year; Q4 2025 revenue was $726 million, up 70% from Q4 2024.
• FY 2024 revenue by source, in thousands: advertising revenue $1,185,456 and other revenue $114,749, on total revenue of $1,300,205, per the 10-K.
• FY 2025 ad revenue reached $2.1 billion, growing 74% year over year, while other revenue reached $140 million, up 22%.
• FY 2025 net income was $530 million, or 24% of revenue.
• FY 2025 adjusted EBITDA was $845 million, or 38% of revenue.
• Per Reddit’s Form 10-K, FY 2024 net loss was $484.3 million, against stock-based compensation expense of $801.6 million that year.
• Gross margin in FY 2024 was 90.5%, an improvement of 430 basis points from 2023.

Recent Developments

• July 2026 (2026-07-30): Reddit reported Q2 2026 revenue of $805 million, up 61% year over year, with net income of $253 million and weekly active uniques crossing half a billion at 514.6 million.
• October 2025 (2025-10-30): Reddit reported Q3 2025 adjusted EBITDA of $236 million, a 40% margin and an improvement of $142 million on the prior year.
• February 2025 (2025-02-12): Reddit filed its FY 2024 annual report on Form 10-K with the SEC, reporting $1.3 billion in revenue for the year ended December 31, 2024.
• February 2025: Reddit COO Jen Wong told Adweek that content licensing agreements accounted for about 10% of company revenue.
• March 2024 (2024-03-21): Reddit began trading on the NYSE under the ticker RDDT, closing its first day at $50.44, or 48% above the $34 IPO price.

Reddit Advertising vs Data Licensing Revenue

• Reddit booked FY 2025 ad revenue of $2.1 billion against other revenue of $140 million, on total revenue of $2.2 billion.
• In February 2025, Reddit COO Jen Wong told Adweek that content licensing agreements with Google and OpenAI accounted for about 10% of the company’s total revenue.
• Reddit’s content licensing deal with Google is reported at $60 million.
• As of February 2025, Reddit had signed two content licensing deals, one with Google and one with ChatGPT parent OpenAI, the same commercial channel Google opened first.
• Q2 2026 other revenue was $43 million, up 24% year over year, while Q2 2026 ad revenue was $762 million, up 64% year over year.
• Q3 2025 ad revenue of $549 million grew 74% year over year.

These are two measurements, not one. Reddit books one “other revenue” line bundling licensing with everything else; the roughly 10% came from its COO in a February 2025 interview. The gap is a disclosure boundary, not a discrepancy.

By the numbers: Reddit reported Q2 2026 ad revenue of $762 million and other revenue of $43 million, per the company’s earnings release, while content licensing deals with OpenAI’s ChatGPT team and Google Search made up about 10% of revenue, as Reddit’s COO put it in February 2025.

Reddit User Demographics

• 26% of US adults say they ever use Reddit, up from 24% a year earlier and 11% in 2019, per Pew Research Center’s 2025 social media fact sheet based on a survey of 5,022 US adults conducted February through June 2025.

Every cut below is measured the same way Pew measures the headline number, as the share of that group who say they ever use Reddit. Read them as slices of the same base, not as a different usage test.

• By gender: 29% of US men use Reddit versus 23% of women.
• By race and ethnicity: White 27%, Black 18%, Hispanic 22%, Asian 44%, with Pew’s Asian estimates representative of English speakers only.
• By household income: Less than $30,000 households at 17%; $30,000-$69,999 at 22%; $70,000-$99,999 at 29%; households at $100,000 or more at 37%.
• By education: High school or less = 15%; some college = 28%; college graduate = 37%.
• By community type: Urban 29%, suburban 30%, rural 18%.

The platform skews young, male, high-income, and urban.

How old is the average Reddit user?

Pew Research Center found that 48% of US adults aged 18-29 use Reddit, versus 35% of those 30-49, 16% of those 50-64, and 6% of those 65 and over. The platform indexes closer to a college-and-early-career pool than a general-audience one; see our Gen Z social media demographics for how Reddit stacks up against Instagram and TikTok.

What is the male-to-female ratio on Reddit?

Pew Research Center’s 2025 fact sheet reports 29% of US men use Reddit versus 23% of US women, a gap of 6 percentage points among US adults who say they ever use the platform. Pew publishes those cuts as whole percentages, so read the gap itself rather than a ratio built on rounded inputs.

Reddit Users by Geography

• Reddit describes itself as home to 100,000 or more active communities.
• Reddit’s international DAU grew 31% year over year in Q3 2025 to 64.4 million, versus US DAU growth of 7% to 51.6 million.

The growth engine has flipped: International users are compounding about four times faster than US ones, a different shape from most of the social platforms Reddit is measured against.

The 90-9-1 Rule on Reddit

• Jakob Nielsen’s 90-9-1 rule holds that 90% of users in online communities are lurkers who never contribute, 9% contribute occasionally, and 1% produce most of the content.
• On Wikipedia, the split is more extreme: a 99.8-0.2-0.003 distribution, with roughly 1,000 people (0.003% of users) responsible for about two-thirds of edits.
• Higher Logic, analysing its own customer community sites, found that in communities under 5,000 members, 33% of members are creators and contributors, three times the community standard.
• Across the same Higher Logic customer sites, medium and large communities of 10,000 to 50,000 members see 20% of members participate, split evenly between creating content and reacting to it.
• Blogs historically showed even worse participation than the 90-9-1 baseline, following a 95-5-0.1 pattern.

Source: Nielsen Norman Group participation inequality research; Higher Logic community engagement analysis of its own customer community sites

Worth noting: Higher Logic’s participation data, drawn from its own customer community sites, shows communities under 5,000 members see 33% of members acting as creators or contributors, three times what it calls the community standard. Reddit is not in that sample, so read it as a signal about small communities generally rather than a measurement of small subreddits.

The inference for Reddit, and it is an inference: mega-subreddits like r/AskReddit sit closer to the Nielsen model, while a narrow-interest subreddit has the size profile Higher Logic ties to heavier participation, much like the smaller servers in our Discord statistics.

Reddit Content Moderation Statistics

• Reddit’s transparency report for July-December 2024 disclosed nearly 6 billion pieces of content posted on the platform, an 11.9% increase over the first half of 2024.
• In the second half of 2024, moderators and admins removed 2.66% of total content created: 1.42% by mods and 1.24% by admins, compared with 3% for the preceding six months.
• Spam accounted for 63.2% of admin removals in H2 2024, with Reddit Rules violations at 36.1% and content manipulation at 0.7%.
• Reddit investigated 828 potential violations of the Moderator Code of Conduct in H2 2024, with a 98% actionability rate.
• Government legal removal requests decreased 23% in H2 2024, while non-emergency legal requests for account information increased 6%.
• Reddit caught and rejected 27 fraudulent legal requests in H2 2024 from parties purporting to be government or law enforcement agencies, 7 seeking content removal and 20 seeking user account information.

Reddit IPO and Stock Performance

• On March 20, 2024, Reddit priced its initial public offering at $34 per share, at the top of its indicated $31-$34 range, valuing the company at close to $6.5 billion.
• On its first trading day, shares closed at $50.44, a 48% gain that pushed initial market capitalization to roughly $9.5 billion.
• The offering covered 22 million Class A shares in total. Reddit itself accounted for 15.28 million of them, and other shareholders for 6.72 million, raising $519 million for the company.
• Reddit’s 2021 private market valuation had been $10 billion, and the IPO valuation marked a haircut from that level.
• Alexis Ohanian and Steve Huffman, the latter now the company’s CEO, started Reddit in 2005.
• Reddit’s debut was the first for a major social media company since Pinterest listed in 2019.
• The corporate entity behind the site is a Delaware corporation formed in May 2011, with principal offices in San Francisco, California.

Reddit Institutional Ownership

• MarketBeat data compiled from quarterly SEC 13F filings shows 990 institutional investors and hedge funds held Reddit (NYSE: RDDT) shares over the previous two years.
• Institutions bought 62,793,647 Reddit shares over the last 24 months, roughly $12.53 billion in transactions, and sold 14,427,227 shares, roughly $3.02 billion.
• Reddit’s largest institutional positions are California State Teachers Retirement System ($5.22 billion), Vanguard Group ($3.06 billion), FMR ($2.14 billion), Baillie Gifford ($1.37 billion), Capital World Investors ($1.29 billion), Coatue Management ($1.28 billion), and AllianceBernstein ($709.60 million).
• Reddit’s Q1 2026 revenue guidance of $595 million to $605 million came in above the $577 million consensus estimate.

Reddit CEO Steve Huffman framed the quarter as the start of a new phase, saying the company was entering the next era of Reddit. He tied that phase to three things: tighter operational discipline, growth outside the United States, and product work built around conversations between real people.

Buying has outweighed selling by better than four to one in dollar terms, and the top of the book is index and pension money rather than fast capital.

About This Data

• Sourcing draws on 15 primary and reference documents, the newest published in July 2026.
• Company financials come from Reddit’s Q2 2026, Q4 2025, Q3 2025, and Q4 2024 earnings releases, taken from the company’s own investor relations site, plus its FY 2024 Form 10-K filed with the SEC.
• Audience data is from Pew Research Center’s 2025 social media fact sheet (n=5,022 US adults).
• Participation data is from Nielsen Norman Group and Higher Logic community-participation research.
• Moderation figures are from Reddit’s H2 2024 transparency report.
• Figures are updated when the underlying source publishes a new edition.

Conclusion

Reddit closed full-year 2025 with $2.2 billion in revenue and $530 million in net income, and by Q2 2026 it was running at 130.3 million DAU and 514.6 million WAU, both up year over year. Reddit announced a $1 billion share buyback in February 2026, and Q1 2026 revenue guidance of $595 million to $605 million came in above sell-side expectations.

Three lines decide the next chapter: Content licensing at about 10% of revenue when Reddit’s COO last sized it in early 2025, international DAU growing four times faster than US DAU in Q3 2025, and close to a thousand institutions now holding the stock.