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Unique respondents sharing global perspectives that drive business decisions. Real voices, real insights.

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Media mentions last year, showcasing data that drives meaningful conversations across industries and thought leadership.

Countries surveyed worldwide, combining global reach with deep local expertise to deliver comprehensive market intelligence.

The Six Types of AI Users

See how six distinct segments engage with AI, where there's a trust gap, and what it means for your next…
Sports Momentum Intelligence Report

A data-driven playbook for marketing executives.
The State of Pets 2026

Pets have moved to the center of American life – and the data proves it.
America’s World Cup Moment

How the 2026 FIFA Men's World Cup is reshaping soccer fandom - and what it means for brands.
The Algorithmic Aisle

How AI Will Change What Consumers Buy, Trust, and Ignore
AutoTECHCAST 2026

See which vehicle technologies are winning buyers in 2026.

Who We Are

The Harris Poll is a global market research and advisory partner. Our companies help organizations understand people, anticipate change, and act with confidence.

What We Do

Market Understanding

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We are continuously pulsing society for shifting marketplace signals.

Trends & Futures

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We use cultural insight and AI-powered intelligence to spot emerging trends.

Thought Leadership

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We turn data into research-backed narratives that shape moments and movements.

Product & Message

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We help brands optimize products and messaging by uncovering what truly resonates.

Brand & Reputation

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Our always-on custom brand and reputation tracking shows exactly where you stand.

Harris Poll Highlights Changing Reasons For Going To The Office

The Harris Poll/Logitech study finds need to create productive & purposeful workplaces<br />

Richard Whitman MediaPost September 18, 2026
The Double Bind: Why Ageism And Sexism Compound For Women After 45

The Harris Poll/Ruth AI showing a gender gap in AI use

Heather Asiyanbi Forbes September 17, 2026
Has cost become primary reason parents pull their kids out of sports?

Good Sports/Harris Poll survey highlights how affordability is increasingly shaping access

Stephen Borelli USA Today September 17, 2026
Nothing About Us Without Us: Youth Voices Matter

The UNICEF USA/Harris Poll survey ready to get involved in shaping the future

Sarah Ferguson Forbes September 17, 2026
Provider follow-ups are key to addressing mental healthcare gaps for new mothers

The Harris Poll’s 2026 Maternal Health Report finds gaps in postpartum mental healthcare

Beth Snyder Bulik EMarketer September 10, 2026
Dating Apps Are Dying

The Harris Poll’s 2026 Modern Dating Survey findings highlight a growing shift

Meehika Barua TIME September 9, 2026
Vehicle Technology Is Becoming a Brand Growth Engine: Inside the 2026 AutoTECHCAST Study

AV Radio host Carl Anthony sorts through key data points from our 2026 AutoTECHCAST

Carl Anthony AutoVision News Radio September 4, 2026
The AI Boss Is Here—And It Just Fired Its First Human Employee

Examines the implications of AI taking on managerial authority

Bryan Robinson, Ph.D. Forbes September 4, 2026
Single Americans want potential partners earning at least six figures, according to new study. Millennials set the ‘ideal’ bar at $160,000

Harris Poll/Northwestern research finds Gen Z's value for financial compatibility

Eleanor Pringle Fortune September 2, 2026