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Welcome to BIT Academy

Understand human behaviour. Innovate with insight. Evaluate for impact.

BIT Academy

At BIT Academy, you’ll gain the tools to make better decisions, design more effective services, products, policies and communications, and deliver measurable impact – saving time, money, and resources.

  • Understand behaviour: master the fundamentals of cognitive psychology, decision science and behavioural economics. You’ll discover how people really think and act, enabling you to design interventions that work.
  • Innovate: learn to design and deliver evidence-based interventions that address real-world challenges. Whether you’re aiming to enhance service delivery, boost customer engagement, or drive organisational change.
  • Evaluate: gain practical skills in experimentation, data analysis, and impact evaluation. Build the capability to test, measure, and refine initiatives, ensuring continuous improvement and maximising return on investment.

“This course far exceeded my expectations. Not only was it absolutely fascinating, I came away feeling inspired and well-equipped with practical tools to look at business challenges through a behavioural lens. The masterclass for my organisation and the coaching session afterwards really enhanced the one-day course. I would highly recommend this course if you want to learn how to utilise understanding of human behaviour to be more successful in delivering change and implementing initiatives at work.”

Hannah Bougdah,

Senior insight and reporting manager, Transport for London

“I really enjoyed this training. It was the best and most useful bit of learning I’ve done to date. So much so, I watched the whole thing again today and made sure I got everything jotted down. I got more insight/feedback in one day than in 12 weeks on the job.”

Course participant

“This training has brought a new dimension to the complex challenges we tackle through our work. The tools and methodology are problem-oriented rather than solution-oriented which sharpens our analysis and allows us to explore blind spots we could otherwise miss. We are uncovering new insights for our project about women’s financial inclusion, such as the importance of personalised financial products and more direct and informal touchpoints with banks.”

Course participant

“One of the best training experiences I have attended. Excellent facilitators, who were inclusive, welcoming and really mindful and considerate of their audience. They moved through a lot of content at a great pace whilst keeping it engaging and adapted material to meet our needs. Lots of opportunities were provided for us to apply the learnings to our own organisational challenges.”

Course participant

“I have sent several members of my team on BIT’s training programmes over the years and, in terms of what they got out of it and what they brought back to their work, it is the best course I have seen in my career.”

Course participant

“Hearing about the psychology from the experts and researchers themselves was incredibly interesting. The TESTS methodology offers a quick framework to move along in applying behavioural science to all different types of problems.”

Course participant

“The training provided by BIT has been fantastic. Each session was very well planned with the perfect balance of listening, group tasks, and individual input via questions and answers. The presentation slides used for each session were easy to follow, with some brilliant examples of behaviour change. Both facilitators were so supportive throughout the sessions and through their communications. Both were easy to interact with, they both had excellent presentation skills and great listening skills too. They both supported individuals/groups within each session to help them understand the EAST framework and apply the principles to our projects.”

Course participant