Casebook Features
How crypto is rewriting its sports sponsorship playbook
What are cryptocurrency brands doing with their partnerships to activate creatively and counter negativity aroun...
Four ways technology is pushing the boundaries of sponsorship activation
A new wave of innovation is making sports marketing more engaging, immersive, and accessible, delivering great...
How creative activation unlocks sports marketing effectiveness
Crafting an impactful sports sponsorship from brief to execution requires strategic planning, in-depth insig...
‘More than a mascot’: How Ellie the Elephant became New York Liberty’s prime marketing asset
Dubbed a merch and marketing machine, New York Liberty’s Ellie the Elephant is no ordinary mascot - she...
The dos and don’ts of sponsorship activation
As sports marketing moves into a new era, some much-loved but sometimes overused methods of sponsorship activ...
Five ways Covid-19 reshaped sports sponsorship and marketing
This time in 2020, global sport had ground to a halt. Five years on, the Covid-19 pandemic continues to in...
