Summary

  • RTX 50-series prices are beginning to drop across Europe, the UK, and the US.
  • Availability of RTX 50-series GPUs at physical retailers has increased in the US.
  • Tariffs on China may impact GPU prices, but brands like Asus have shifted manufacturing to bypass them.

Nvidia's latest RTX 50-series GPUs have been defined by one thing: high pricing. Although cards like the RTX 5070 are decent at MSRP, inflated prices due to high demand and tariffs have pushed Nvidia's Blackwell cards out of reach. It looks like the market is starting to correct, though. Across Europe, the UK, and the US, prices for RTX 50-series GPUs are starting to drop, hopefully signaling a return to MSRP before long.

RTX 50-series prices are starting to return to normal

Hopefully the drops aren't just a flash in the pan

Some early signs of improved RTX 50-series pricing came last month, when Nvidia lowered the MSRP of all of its RTX 50-series GPUs across Europe due to improved exchange rates. More recently, the Gainward RTX 5070 Python III dropped below MSRP in the UK, as spotted by KitGuru. Given how prices have been the past several months, even a single model dropping below MSRP is newsworthy. In the US, you still can't easily find RTX 50-series GPUs at list price, but there's clearly been a shakeup in the supply/demand dynamic over the past couple of weeks.

At physical retailers in the US like Walmart and Micro Center, there's been an increase in the number of available RTX 50-series GPUs, so much so that a handful of lucky users on Reddit have scored open-box cards for well below list price. That's despite the ongoing trade war between the US and China, where tariff rates in excess of 100% have effectively halted trade between the two countries. Given the evolving situation with China, it's possible GPU prices could go back up after the inventory already in the US has sold through.

We've yet to see how the tariffs on China will impact GPU prices. Although the silicon for Nvidia's GPUs is manufactured at TSMC in Taiwan, most finished graphics cards imported into the US still come from China. Some brands, such as Asus, have shifted manufacturing capacity to countries like Mexico and Vietnam to bypass the tariffs. Hopefully, that will have a downward pressure on GPU prices.

If you've been holding out on upgrading to Nvidia's latest GPUs, now might be the time to start looking. Popular retailers like Micro Center and Newegg still have RTX 50-series GPUs listed above MSRP, but stock remains stable. Given that the cards aren't immediately selling out, you might be able to score a deal with an open-box model or bundled promotion.