A.
Signs are an essential element of any community. They contribute significantly to its visual quality, thus influencing perceptions of that community. In communities where there has been an uncontrolled proliferation of signs, the result has often been clutter, confusion and visual blight to the detriment of that community's image and of its economic development. However, under proper regulation, signs may be designed and displayed so as to both effectively convey their intended message and to help create a community which is well organized and visually appealing.
B.
It is the intent of this chapter to regulate proposed and existing signs in the city in order to protect Highland's physical and economic environment, to implement the policies of the general plan, and to promote the public health, safety and general welfare.
1.
General Objectives. The provisions of this chapter are intended to:
a.
Ensure that signs serve primarily to identify the establishment on the site and to direct persons to various activities and enterprises, in order to provide for the maximum public convenience;
b.
Ensure that signs are compatible and harmonious with their surroundings and adjacent land uses;
c.
Ensure that signs are expressive of the identity of the individual properties and of the community as a whole;
d.
Avoid traffic hazards by minimizing visual competition among signs, maintaining clear public rights-of-way, and providing clear identification of businesses;
e.
Encourage signs which are well designed and attractive in appearance and provide incentives and latitude for variety, innovation, pleasing design relationships and spacing;
f.
Provide a reasonable system of controls for signs to ensure the development of a high quality visual environment.
(Ord. 358 § 3, 2011)















