So, like several other vaguely-hipster hyper-girly online stores I browse at, Modcloth.com has a habit of using literary and cultural references in their product descriptions. Often this is very effective marketing: it's fun, it creates interesting names, and it gives you something to say in the description besides, "This is pretty!" If people get the reference then they feel smart and clued-in, and the more fond the customer is of the book/movie/whatever in question, the more of an subconscious incentive they have to buy this product which really may be only tenuously connected to the actual thing they like. (God knows I've acquired more than a couple scents from BPAL due to this awesome-by-association sales strategy.)
Occasionally, though, you get things like this, which just made me snort half a glass of zinfandel:
The Black Cat Dress: You'll be as victorious as Poe's cunning black cat - when it comes to style, that is - in this stunner of a frock.
o_O
In case you didn't spend your early adolescence unhealthily obsessed with Edgar Allan Poe, the
plot of The Black Cat concerns a violently abusive alcoholic who mutilates his pet, then goes after it with an axe, kills his wife instead, and then entombs her inside the wall of his house.
You'll be fashionable
from beyond the grave! ...IDEK.
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