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Head of EMEA Jason Schretter believes ECB’s 100-ball competition is ideally positioned to “unlock the whole cricket world”.
Tournament director Beth Barrett-Wild wants next summer’s event to take women’s cricket “into the mainstream”.
CEO Danny Townsend says PIF subsidiary will “steer away” from sports not willing to embrace change.

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Designed for a curated audience, this bespoke gathering will cut through the noise to deliver practical insight on the strategies to succeed in sports media – driving ROI, unlocking new revenue streams, and future-proofing your business – through short, case-led sessions and meaningful dialogue.
Join us for the third edition of SportsPro AI - bigger, bolder, and laser-focused on turning AI ambition into action. In 2026, we will build on the momentum to go deeper into how AI is transforming performance, fan experiences, and the business of sport. This is where the innovators shaping the future of intelligent sport
Every October, in partnership with NorthStar Solutions Group, we launch our much anticipated 50 Most Marketable Athletes list. Going far beyond vanity metrics, this ranking is the most comprehensive assessment of athlete marketability ever undertaken.

Agency Spotlight

Shakhtar Donetsk is turning its Champions League presence into a platform for economic diplomacy, using football’s global reach to encourage international investment in Ukraine and reinforce the case for rebuilding while the war continues.
As athletes and rights holders open up more direct access to fans, creators are reshaping sports media by building trust, reaching new audiences and challenging traditional ideas of who holds authority.
The acquisition marks a significant step in SI’s growth, adding proven AI-powered video capabilities to its FanOS platform while accelerating its product roadmap and expanding its reach across global sports markets.