Designed for a curated audience, this bespoke gathering will cut through the noise to deliver practical insight on the strategies to succeed in sports media – driving ROI, unlocking new revenue streams, and future-proofing your business – through short, case-led sessions and meaningful dialogue.
Join us for the third edition of SportsPro AI - bigger, bolder, and laser-focused on turning AI ambition into action. In 2026, we will build on the momentum to go deeper into how AI is transforming performance, fan experiences, and the business of sport.
This is where the innovators shaping the future of intelligent sport come to connect, challenge and create what’s next.
Every October, in partnership with NorthStar Solutions Group, we launch our much anticipated 50 Most Marketable Athletes list. Going far beyond vanity metrics, this ranking is the most comprehensive assessment of athlete marketability ever undertaken.
With carefully curated themes, world-class speakers, and a delegate list that brings together the sharpest minds in sports media, this isn’t a broad industry gathering - it’s a precision-built experience for the decision-makers shaping the future of sports media.
The SportsPro Media Awards recognise and celebrate the pioneers of the sports broadcasting scene, ranging from major rights holders and broadcasters to emerging technology companies empowering the industry.
Taking a sharper, more focused look at the forces transforming the business of sport - from shifting investment landscapes and AI breakthroughs to the new rules of content and media - this is where the future of North American sport is shaped.
The ultimate gathering for sports business professionals, SportsPro London puts predictions and speculation aside to focus on what's really happening in sport. Bringing together executives from every corner of the ecosystem, our flagship event offers valuable insights for anyone looking to grow, innovate and deliver success.
